By Libby Esterle, Senior Account Executive As a marketing and communications professional, most of my time is spent on work that ranges from drafting copy to proofing and editing team member’s work (always important to have a second set of eyes on things) and developing strategic marketing plans. And while I love working with words, […]
By Libby Esterle, Senior Account Executive As our country began social distancing and sheltering-in-place due to the COVID-19 crisis, I decided to “treat” myself to a new Dutch oven, figuring I would be ramping up my cooking efforts over the next several weeks/months. While I already own a larger version, I wanted something a bit […]
By Libby Hagedon, Account Executive Look for the helpers. – Fred Rogers Wake up. Check news. Go downstairs. Feed the kids. Take the long commute from the kitchen to the home office, open up the laptop, and start on today’s work. Sound familiar? It’s like the movie Groundhog Day in my house these days as […]
I’ve never been a numbers person. I know folks who are, and I respect and admire them. I groan at the thought of dealing with taxes (I know I’m not alone here) and I still have nightmares about being in high school math class. Luckily, Rasor is the perfect mixture of right-brained and left-brained gurus, […]
By Abby Brown, Creative Associate The world of marketing is often a nerve-racking place to navigate. There are numerous variables to consider when reaching an audience: messaging, visuals, copy, positioning, etc. It’s important to have a reliable team that will ensure each detail is covered. Unfortunately, we’re only humans. Sometimes details are forgotten, mistakes are […]
By Abby Brown, Creative Associate Last Sunday, countless American families sat on their couches with enormous amounts of cheese-coated carbs and enjoyed the Super Bowl. If you’re anything like the Rasor staff, you were watching for the ads (and the cheese-coated carbs). We had a blast live-tweeting the event, and here are a few of […]
By Abby Brown, Creative Associate One of the things I love about working at Rasor is that my fellow employees value design. Being our in-house designer, it’s wonderful to work with people who are open to and excited about how design can strengthen our ideas. Marketing and design are so interconnected, yet many people disregard […]
By Abby Brown, Creative Associate Oh, the viral video. So simple, so…well, unpredictable. This new form of media, mysterious to many, has become a primary method for brands to communicate to a large audience. Ad Age recently released a list of The 20 Most Viral Ads of 2015, and the article made me question, what […]
By Abby Brown, Creative Associate You’ve barely digested all that Halloween candy when you start to see the signs. The decorations already line every retail store in America. The music starts infiltrating your favorite radio station. Your eggnog-loving friend is already getting jolly. Slowly you realize, despite the fact that it’s still early November, Christmas […]
By Victoria Knepp, Account Associate As a graduate with degrees in public relations and advertising, I like to think I am a master of knowing the difference between the two, but also knowing they are hopelessly intertwined. Any brand loves a good opportunity for publicity and positive association, but advertisers have an easy and lucrative […]
