How to make your communication efforts really resonate with your audience members By Libby Esterle, Senior Account Executive Several months ago, I finally watched “Six Feet Under,” courtesy of Amazon Prime (as I didn’t spring for HBO when it aired 20+ years ago). And although it took me a few episodes to really get into […]
By Libby Esterle, Senior Account Executive Jimmy Fallon is known for his witty banter, self-deprecating humor and good-natured teasing. From sharing hilarious “Mom Texts” submitted by his Twitter followers, to watching his epic Lip Sync Battles with the likes of Paul Rudd and Emma Stone, to his “The Tonight Show” celebrity interviews, he can always […]
By Erika Turan, APR, Senior Account Executive As a public relations and marketing agency in Cincinnati, we often counsel our clients to include blog writing in their tactical plans. There’s a long list of reasons why: it’s an easy way to share information you might not otherwise have a platform for (think: changes to regulations, […]
By Brittnay Bell, Account Executive So, you’re ready to start or improve your blog and you’re wondering where to start? Well you’ve come to the right place. The following tips are easy to follow and serve as a starting point for any blog post. Pick an interesting topic A blog is a great communication tool […]
Writing is one of our main areas of expertise at this Cincinnati marketing and communications agency. Writing is a powerful form of communication, and it’s something that I believe everyone can, and should, feel confident doing. Whether you’re volunteering and need to send out an email to your team, you’re checking in with your child’s […]
By Ian Marker, Account Associate We tend to write a lot as marketers and communicators of the world, so that makes us perfect when it comes to nailing down five new blogs and two new social media calendars in eight hours, right? It may be true for some, but certainly not most. What […]
How to Turn an RFP (Rather Frightening Prospect) into an RFP (Really Functional Process) Anyone who is reading this blog and knows me, likely knows that I am pretty Type A. Most definitely a creature of habit, I not only crave but THRIVE on routine. I am a planner who tends be well-organized, and I […]
Oftentimes when our team creates blogs, we’re inspired by client work, industry news or random sources of information (like pizza or office dogs). But, every once in a while, writer’s block hits and it feels impossible to come up with anything uniquely new. So, we turn to some of our favorite sources of inspiration to […]
The email subject line is critical for your public works projects email campaigns. A well-crafted subject line can immediately grab the recipient, and engage them into opening the email. But a poorly directed subject line will result in the email hitting the trash folder. Below are tips for writing effective email subject lines. Keep it […]
By Erika Turan, APR, Senior Account Executive As a busy public relations and marketing executive, your plate is full. You’re putting out fires that range from writing a speech for the ribbon-cutting, to managing social media timelines, to planning that next event to bring in potential customers. And you may or may not find yourself […]
