By Erika Turan, Senior Account Executive When I was in college at DePauw University, the intrepid folks at the career center often held information sessions on networking and building a resume. I dutifully ignored these opportunities until I was a senior. By that point, I’d racked up an honors GPA and plenty of internship experience, […]
By Libby Esterle, Senior Account Executive I have a close friend, Erin, whose husband, Jon, is a professional chef. Purely by chance, by the way. Despite my love of food and cooking, I didn’t actively seek her out or anything stalker-ish like that. Swear. In reality, we first met because her parents used to live […]
By Kaity Dunn, Account Associate One non-negotiable tactic to implement if you work in a Cincinnati public relations agency is to make follow-up calls after sending a press release. I have been surprised to hear some professionals speak as though this practice is optional. Though some refer to follow-up calls as an extra additional service […]
By Erika Turan, APR Senior Account Executive Having a few case studies at the ready can come in mighty handy these days. A case study provides a summary, analysis and results from a marketing or public relations campaign. They can be used to: illustrate to your leadership team what you’ve found to be effective (or […]
By Kaity Dunn Account Associate One of the things I enjoy about working at Rasor Marketing Communications is the collaboration and camaraderie I share with everyone who works here. A perk of working at this Cincinnati public relations agency is the “open floor” plan of our desks that enables me to quickly ask a question […]
Kaity Dunn Account Associate Often when I’m spreading the word at networking events about RMC capabilities as a Cincinnati public relations agency, I receive confused looks when I explain that I work in public relations. One person I met recently responded with, “Public relations? Isn’t that just emailing?” Unfortunately he asked me this just as […]
Jimmy Caccamo Intern Google is an internet titan. It has acquired over 51 companies and supplied consumers with dozens of apps. It has turned its company name into a consistently used verb and with the continuous innovations Google has given the world many life altering products, and it has made information more accessible and everyday […]
By Libby Esterle Senior Account Executive As a Cincinnati-based marketing and communications agency professional, I tend to notice how things are presented, so to speak. And I have to admit, I was happy to see how the birth, introduction and name reveal of the new royal baby was handled. While I was surprised to learn […]
By Libby Hagedon Social Media Strategist There comes a time when you’re working on a project and you find yourself stuck. It could be setting up a new TV, putting together a 176-piece IKEA table or in my case, trying to work out the final details of our new e-newsletter. And when you get stuck, […]
By Erika Turan, APR Senior Account Executive When did “sex sells” become the mantra for advertising? I can’t prove it, but I think I can make a convincing argument that there are some Egyptian hieroglyphics out there of a voluptuous young woman who wants to sell cat embalming for your personal tomb. Whenever it started, […]
