By Erika Turan, APR Senior Account Executive Having a few case studies at the ready can come in mighty handy these days. A case study provides a summary, analysis and results from a marketing or public relations campaign. They can be used to: illustrate to your leadership team what you’ve found to be effective (or […]
By Kaity Dunn Account Associate One of the things I enjoy about working at Rasor Marketing Communications is the collaboration and camaraderie I share with everyone who works here. A perk of working at this Cincinnati public relations agency is the “open floor” plan of our desks that enables me to quickly ask a question […]
Kaity Dunn Account Associate Often when I’m spreading the word at networking events about RMC capabilities as a Cincinnati public relations agency, I receive confused looks when I explain that I work in public relations. One person I met recently responded with, “Public relations? Isn’t that just emailing?” Unfortunately he asked me this just as […]
Jimmy Caccamo Intern Google is an internet titan. It has acquired over 51 companies and supplied consumers with dozens of apps. It has turned its company name into a consistently used verb and with the continuous innovations Google has given the world many life altering products, and it has made information more accessible and everyday […]
By Libby Esterle Senior Account Executive As a Cincinnati-based marketing and communications agency professional, I tend to notice how things are presented, so to speak. And I have to admit, I was happy to see how the birth, introduction and name reveal of the new royal baby was handled. While I was surprised to learn […]
By Libby Hagedon Social Media Strategist There comes a time when you’re working on a project and you find yourself stuck. It could be setting up a new TV, putting together a 176-piece IKEA table or in my case, trying to work out the final details of our new e-newsletter. And when you get stuck, […]
By Erika Turan, APR Senior Account Executive When did “sex sells” become the mantra for advertising? I can’t prove it, but I think I can make a convincing argument that there are some Egyptian hieroglyphics out there of a voluptuous young woman who wants to sell cat embalming for your personal tomb. Whenever it started, […]
By Erika Turan, APR Senior Account Executive I went to the grocery store the other day. I shop at a mega grocery store chain, and I really dig the place. Prices are good, people are friendly, and selection is great. Recently, the chain announced a change in its coupon policy. I’m a haphazard couponer at […]
By Erika Turan, APR Senior Account Executive By my estimation, talented actors have a few options in how to manage their careers: 1. Continue acting, but branch out into sort-of related industries like directing, producing or writing (see: Shirley McClane, Tom Hanks, Julie Andrews). 2. Focus solely on acting, and do it really well (Meryl […]
By Jimmy Caccamo Intern Many of you know of Dove’s most recent advertising ingenuity. The Dove Real Beauty “Sketches” clip (links copied below) has hit another homerun. The clip has 114 million hits in 25 languages stretching to 33 Dove Youtube channels. Does this ad reinforce product loyalty? Does it convert non-Dove brand users to […]
