From speaking to reporters and other stakeholders, to writing social media posts and website content, key messages are critical to ensure you’re consistent and focused in all your communications. Key messages, also known as the foundation of public relations, are usually three clear, concise statements that demonstrate the purpose and benefits of your public works […]
Here’s one of my favorite bits of design trivia: which brand’s famous logo only cost $35? Since 1971, Carolyn Davidson’s swoosh has grown to be one of the most recognizable brands in history. Nike’s logo epitomizes the elusiveness of logo design; some companies spend thousands of dollars on building their brand, and sometimes you nail […]
Yes, Mimi Rasor pays me to work at this award-winning Cincinnati marketing communications agency, but she does not know what I am going to say in my blogs. (Sorry Mimi, I’m going rogue!) As our president, Mimi is a visionary genius. Her mind is on par with her heart, which is what makes this place […]
We have all been in that meeting with the hospital leadership team. The one where you prepared for days to discuss the ins and outs of your comprehensive marketing communications strategy. Then the conversation takes a very sudden turn to an entirely different area of focus and everyone is excited about moving in that direction. […]
By Victoria Knepp, Account Associate Stumbling over words, sweaty armpits and “um…um…um,” are some of the many terrors that so many associate with job interviews. Oftentimes people think of a job interview as a place to embellish themselves, put on their best suit, and speak as eloquently as possible. These are all great practices, but […]
By Abby Brown, Creative Associate As the Creative Associate at Rasor, I handle all things design-related. I work with some wonderful and creative marketers who all place value on design, as do many other professionals in the marketing world. Marketing and design are intertwined, whether you want to admit it or not. Need some convincing? […]
By Victoria Knepp, Account Associate You always hear people who work in agencies say, “every day is different,” and I couldn’t agree more. Working in a marketing communications agency is definitely a one-of-a-kind job, and every day is definitely different. Agency life is starkly different than any other business structure, and I like to think […]
By Abby Brown, Creative Associate As someone who grew up in Cincinnati, I know a few things to be true. Skyline is far superior to Gold Star, the Bengals will always upset my dad, and Graeter’s Ice Cream is made from the precious tears of unicorns. But coming back to live and work in Cincy […]
By Abby Brown, Creative Associate “Can you teach me how to use those emoji things?” my mother once asked me at the dinner table. Full disclosure: I don’t particularly love teaching my parents about technology. It requires a lot of patience and time, both of which I do not have. My mother sent me rat […]
By Libby Esterle, Senior Account Executive Someone once said “There is more than one way to skin a cat.” True. Also morbid. And gross. Even for someone who prefers dogs. But the sentiment is accurate. People can tackle projects, solve problems and complete tasks successfully and through a myriad of ways, depending on their personalities, […]
