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Category Archives: Communications
27
Feb
20
Feb
Storytelling: Your Secret Weapon for Presentations that Persuade
The key to effective presentations is telling a story. Think about the human side of what you’re presenting to a municipal or government audience.
13
Feb
Communications that Connect: Five Tips for Building Public Trust
Successful public works communication is much more than just sharing updates. Read on for five strategies to elevate your communications in the year ahead.
12
Jan
Time to Check Your Brand Kit: 6 Elements You Should Prioritize
If you want your business to gain traction, your target market needs to have a clear understanding of who you are and what you do.
16
Dec
Make a Great First Impression in Your First Comms Job
While your degree and your internships give you a great foundation, there’s a whole new kind of learning curve ahead. Read on for five timeless tips…
23
Sep
Social Media Best Practices in 2025
September 2025 Social media is an integral part of any communications strategy. However, you’re likely trying to reach a range of different people, which means you’ll need to have a presence on multiple platforms. We recently hosted a media and social media training for one of our clients, and this is some of the content […]
18
Jul
5 Ways to Tell if a Marketing Agency Can Help You
By Elyn Buscani July 2025 Hey marketers, we see you. We know that you’ve been overworked and stressed for too long, especially if you’re working in healthcare or hospitality marketing. And, although digital technology and automation are taking over more marketing functions, it has likely increased your workload. As Rasor’s business development lead, I call […]
11
Mar
Catching Eyes and Turning Heads: 5 Tips to Create an Effective Informational Display
By Amy Clay March 2025 When you spend as much time planning and executing public meetings and open houses as the Rasor team does, you start to think in terms of how best to impart a lot of information to a diverse audience in a short time. While informational boards are often the tool of […]
10
Feb
Streamlining Construction Traffic: How MOT Websites Keep Drivers Moving
By Lynn Corbitt February 2025 Close your eyes and imagine that you’re driving down the interstate, only to encounter construction work that involves major lane closures. It’s frustrating, right? We’ve all been there. But what if there was a way to know if a lane was going to be closed in advance? You could look […]
7
Jan
Don’t Get Jammed Up by Jargon
By Matt Koesters January 2025 I remember when my buddy Scott got back from Iraq. Scott had just spent two years deployed in a warzone. He had been a mechanic on an Army base near Mosul, where he maintained armored personnel carriers, trucks, and the occasional tank. He had been completely immersed in Army life. […]