By Elyn Buscani July 2025 Hey marketers, we see you. We know that you’ve been overworked and stressed for too long, especially if you’re working in healthcare or hospitality marketing. And, although digital technology and automation are taking over more marketing functions, it has likely increased your workload. As Rasor’s business development lead, I call […]
By Amy Clay March 2025 When you spend as much time planning and executing public meetings and open houses as the Rasor team does, you start to think in terms of how best to impart a lot of information to a diverse audience in a short time. While informational boards are often the tool of […]
By Lynn Corbitt February 2025 Close your eyes and imagine that you’re driving down the interstate, only to encounter construction work that involves major lane closures. It’s frustrating, right? We’ve all been there. But what if there was a way to know if a lane was going to be closed in advance? You could look […]
By Matt Koesters January 2025 I remember when my buddy Scott got back from Iraq. Scott had just spent two years deployed in a warzone. He had been a mechanic on an Army base near Mosul, where he maintained armored personnel carriers, trucks, and the occasional tank. He had been completely immersed in Army life. […]
By MJ Gabriel October 2024 There I was in my home office staring at a blank Word Doc. “I’ve got to write my blog for the month,” I sighed as the cursor on my computer screen blinked menacingly at me. The page was as blank as my mind. Every idea I ever had fled my […]
By Elyn Buscani, Business Development/Account Manager Whether you’re heading to an office party or a professional event, I’m here to reduce your social stress level. As our team’s most extroverted member (verified in our recent DiSC assessments), I was in my happy place at the Northern Kentucky Chamber’s Women’s Initiative Summit in November, 2023 . It […]
By Victoria Knepp, Consultant April 2024 The one and only. The infamous. The irreplaceable (apparently). The Stanley. No, not from The Office, although he’s a star in his own right. Not the NHL trophy either, that’s way outside my wheelhouse. The cup. That’s it. That’s all it is, is a cup. Right? Wrong. (Kind of.) With […]
By Matt Koesters, Senior Account Executive January, 2024 You’re excited. You have big news to share with the world. You’ve done the work, and that work is about to pay off. You’ve written a press release to get the word out. You fire it off. You wait. And you wait. And you wait. Crickets. And […]
I recently bought a new home (yay!) and sold my first home (*insert mixed emotions emoji here). It’s been incredibly exciting, but also insanely overwhelming. In case you didn’t know, the real estate market is WILD right now. It is for sure a seller’s market, and let’s just not have a conversation about those […]
With a wedding anniversary approaching, it’s undoubtedly fun to reminisce on the fond memories of our special day, but I also can’t help thinking of the marketing tactics our venue used (and just how clever they were). They had a small presence on the typical wedding-specific websites, but their reviews were limited, and they functioned […]
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