By Libby Esterle, Senior Account Executive As our country began social distancing and sheltering-in-place due to the COVID-19 crisis, I decided to “treat” myself to a new Dutch oven, figuring I would be ramping up my cooking efforts over the next several weeks/months. While I already own a larger version, I wanted something a bit […]
By Elyn Buscani, Account Manager In a March 2020 survey from Kantar, just eight percent of consumers in 30 countries thought that stopping advertising should be a priority for brands. But 77 percent of respondents said they wanted advertising to “talk about how the brand is helpful in the new everyday life,” and 75 percent said it […]
How Sometimes the Simplest Solutions Are the Best By Libby Esterle, Senior Account Executive My husband and I very rarely run errands together. In fact, I’m not entirely sure he feels 100 percent comfortable going to Kroger by himself…however, when we found ourselves out and about one sunny Sunday, we decided to pop into a […]
By Brittnay Bell Social media has modernized what was previously known as word-of-mouth advertising. The digital age of sharing, liking, tweeting and tagging one person now has the ability to reach hundreds, thousands and even millions of people instantaneously, with just one post. We’ve previously written about how brands can utilize influencer marketing to reach […]
Reach your target audience with genuinely crafted content for meaningful relationships. By Brittnay Bell Social media influencers are personas who have built engaged communities on social platforms around their personal brand. Through carefully crafted content, authentic interactions, and witty and engaging personalities, social influencers connect with their followers and build micro communities of users who […]
by Autumn Grace Peterson, Account Associate It’s advertisers’ favorite holiday: the Super Bowl. As the 2018 Super Bowl unfolded, I was reminiscing about past advertising. Of all of the ads ever in Super Bowl history, one stood out among the crowd. I guarantee if you were to mention this commercial to a group […]
I live in a modestly sized home. I drove the same Toyota Corolla for 15 years. My wardrobe could stand a serious upgrade. I say these things to demonstrate that I’m truly not an overly materialistic person. Yet, each fall, I mark my calendar and count down the days to Apple’s big announcement event — […]
I’ve never been a numbers person. I know folks who are, and I respect and admire them. I groan at the thought of dealing with taxes (I know I’m not alone here) and I still have nightmares about being in high school math class. Luckily, Rasor is the perfect mixture of right-brained and left-brained gurus, […]
If you haven’t perused the internet in the last few days, you might be unfamiliar with the Fyre Festival, an immersive music event that promised island luxuries, musical performances, and legendary, over-the-top experiences. However, as attendees started to arrive to their island getaway in the Bahamas, they were met with the unfortunate reality that the […]
Love pizza? You’re in really good company. Three billion pizzas, or 46 slices of it are sold for every person in the country, every year. In all, 100 acres of pizza are eaten every day in the U.S. It’s a lot of pepperoni, no question, but it’s also a crowded (and competitive) field. Pizza lovers […]
