By Erika Turan, APR Senior Account Executive Cincinnati-based grocery store chain Kroger recently announced a pilot program that allows that will allow you to scan and bag your items as you go. Then, when it’s time to check-out, the scan device transfers your purchase information to the check-out station and you are out the door […]
By Libby Esterle Senior Account Executive Definition of GENERIC- from Merriam-Webster 1 a : relating to or characteristic of a whole group or class :general b : being or having a nonproprietary name <generic drugs> c : having no particularly distinctive quality or application<generic restaurants> 2 : relating to or having the rank of a biological genus — ge·ner·i·cal·ly adverb — ge·ner·ic·ness noun As I sat down with my coffee the other […]
Kaity Dunn Account Associate In the March 15, 2013 Cincinnati Business Courier article titled “Digital marketing evens playing field for the little guys,” James Ritchie highlights how small and medium-sized companies benefit from content marketing and social media engagement. Content marketing has proven to be less expensive than traditional advertising approaches, and it’s also where […]
Erika Turan Senior Account Executive Working at a Cincinnati marketing communications agency, we often find ourselves pitching stories to reporters- some are with local/regional publications, other are with national outlets and even sometimes, they are with international and/or online outlets. Reporters don’t always have it easy and the work is far from glamorous, but it […]
By Libby Esterle Senior Account Executive At Rasor Marketing Communications, we firmly believe in having “two sets of eyes” on everything we draft, especially before it is sent to our clients. Why? Because, regardless of spell check, things can get missed—especially by the original author. A perfect example came when I posted the following on […]
Becky Fickenworth, APR Counselor and Project Manager I wouldn’t say I’m in the same boat with Jane Austen who said, “Surprises are foolish things. The pleasure is not enhanced, and the inconvenience is often considerable,” but for me, a little heads-up is always nice. I got thinking about surprises when I was walking to my […]
Erika Turan, APR Senior Account Executive There was a time, not so long ago, when diaper bags were a style afterthought. The diaper bag was simply a way to carry clean (and not-so-clean) diapers, wipes, snacks, toys, pacifiers, burp cloths…pretty much your kid’s entire nursery in a sack. To that end, the bags were not […]
By Mimi Rasor, APR President On March 11, the Cincinnati Enquirer became only the second major daily paper in the country to move to a new compact 10.5″ x 14.67″ size. Called the “Super Compact/Three Around” in industry lingo, the new size and corresponding content has been under design for more than a year. Enquirer […]
By Libby Esterle Senior Account Executive A wise man (or maybe my brother-in-law) once said “Everything a man needs is at Sam’s Club.” After that declaration, I challenged myself to determine whether one could live comfortably shopping at Sam’s alone. And while men tend to need (want?) less than women (for instance, Sam’s limited clothing […]
Erika Turan, APR Senior Account Executive Howdy, partner. It took me awhile to realize just how much further I could go with great vendor partners. For the first few years of my career, vendors were just people to go to when I needed to buy stuff. They weren’t part of the team. Fast forward a […]
