By: Kaity Dunn, Account Associate 1. Take interest in the news PR professionals work closely with members of the media to help pitch stories for clients. An understanding of the kinds of stories certain local reporters cover, as well as their schedule, will help you foster relationships with them and increase the chance of […]
By: Jimmy Caccamo, Account Associate If you haven’t watched actor Zach Galifianakis’s “Between Two Ferns” then you’re missing out. “Between Two Ferns” is an internet comedy series that airs on the website Funny or Die and has an average of 7 million views per video. The shows consist of Zach Galifianakis being, well Zach Galifianakis. […]
By Erika Turan, APR Senior Account Executive Do you know how many reality shows are on TV at the present moment in time? Approximately 782. Give or take a few dozen. I don’t know how many are on TV. NO ONE KNOWS how many are on TV. And do you include shows like “House Hunters” […]
By Libby Esterle, Senior Account Executive As we move into spring and are faced with yet another school break, I can’t help but look back on our exceptionally generous time off around the holidays for inspiration on how to, yet again, stay busy and keep the boredom at bay. So, I dug around in my […]
By Kasi Kinnett, Account Associate Facebook has yet another new tool for the business owner or marketing strategist. Following in Twitter’s footsteps, Facebook is now allowing embedded posts. What does this mean? Simply put, a public Facebook post can be put right onto a website and appears as it does on Facebook, the exact same […]
By Kasi Kinnett, Account Associate Teens are leaving Facebook in droves, according to a study done by GlobalWebIndex (GWI). This comprehensive social media study showed that at the beginning of 2013, Facebook had a drop of 29 percent among active teen users, and an 11 percent drop overall in 2013. The reason for this decrease […]
By Libby Esterle, Senior Account Executive Dear RMC and Owl Tervis Tumblers, Thank you for being there for me every day. Like Old Faithful, I know when it’s time to steep my Irish or English Breakfast Tea and get on the road, one of you is always ready to be my morning companion. No longer […]
By Erika Turan, APR Senior Account Executive Chobani is a relative newcomer to the yogurt game but has already become the de facto mac daddy of the industry. Founded in 2007 with less than $1 million in loans by a 40-year-old Turkish immigrant, the company has since grown to exceed $1 billion in sales. Before […]
By Erika Turan, APR Senior Account Executive Dear Delta Airlines, I’ve flown with you dozens of times, you’ve gotten me to where I need to go safely and I’ve had some good adventures. And your flight attendants have been mercifully patient when my husband and I were Those Parents who nervously packed way too much […]
Kasi Kinnett, Intern Recently Mashable.com published an article about keeping employees happy. It seems that employees are 70 percent more likely to search for a new job after returning from vacation than any other time. Why is this a negative, and how can this be lessened? When employees are not happy not only does it […]
