For the past few months, some of us at Rasor Marketing Communications have found ourselves knee-deep in drafting and editing several hundred bios for one of our clients.
Naturally, over time, we have come to develop a pretty efficient and thorough process for developing consistent, yet personal bios that convey just the right amount of professional and personal information. And I’ve learned a few things that I would like to share. Some tips, if you will, on what I believe makes a good bio- what to include and what you might NOT want to include :
- Keep it brief, but include enough relevant information to demonstrate your background, experience and skills. Ideally, this would be two to four paragraphs for most people.
- Consistency is key. Especially if you are drafting bios for several individuals with the same company or organization. Create a template that can be easily adapted to be customized for the individual, yet consistent enough that readers know you are with the same company. I am partial to our agency bios and particularly love the Fun Fact(s) at the end that give people a glimpse into our personalities.
- Personality plus! it’s a good idea to include some personal information to make your bio relatable. But not too much. During this process, we edited a bio that, while hilarious, wasn’t exactly the kind you would want to post on a website or include in a media kit. The details found in this person’s bio revealed a disdain for politicians, a love of hiking and drinking beer, and hobbies that some people might have found a little polarizing. So, while it was funny to read, it did beg the question of, “is this really the professional persona this person would like to present to the world?”