By Abby Brown, Creative Associate Stock photography is a great example of a fantastic idea that often goes horribly wrong. Stock photo websites are an important resource for designers and clients everywhere. Need a picture of a cat riding a bicycle but don’t have time to teach your feline how to use training wheels? That’s […]
By Kaity Dunn, Account Executive As part of an award-winning Cincinnati marketing and communications agency that specializes in public involvement projects, I’ve had the pleasure of working with several transportation and infrastructure clients over the years. And, as you can probably imagine, I’ve noticed that projects related to easing congestion and improving traffic flow […]
By Libby Esterle, Senior Account Executive I recently had the opportunity to work with one of our awesome clients, Greater Cincinnati Water Works (GCWW), on a comprehensive integrated marketing campaign to introduce and launch its new online customer care portal and account management system, myGCWW.org. In addition to creating a bevy of materials such […]
By Erika Turan, Senior Account Executive While to us, our Rasor photos symbolize our sharp approach to marketing communications (not to mention a nod to our company name), to those diagnosed with Polycystic Ovarian Syndrome, they can come to mean even more. For millions of women, PCOS can mean struggling with irregular menstrual cycles, […]
By Abby Brown, Creative Associate A few weeks ago, I had the dignified duty of dogsitting for my parents while they went on vacation. By “dignified duty,” I mean a wonderfully exhausting week of handling an animal that’s a bit more high-maintenance than my fat cat. Our resident employee who is allergic to dogs […]
By Victoria Knepp, Account Associate Stumbling over words, sweaty armpits and “um…um…um,” are some of the many terrors that so many associate with job interviews. Oftentimes people think of a job interview as a place to embellish themselves, put on their best suit, and speak as eloquently as possible. These are all great practices, but […]
What Cancelled TV Shows Can Teach Us About Marketing Engagement By Libby Esterle, Senior Account Executive Awhile back, I wrote a blog about simply losing interest in pinning oodles and oodles recipes, décor ideas and crafts that A) were really just taking up my time and B) things I actually NEVER went back and referenced […]
Working at this Cincinnati public relations agency, it’s my job to become an expert in the product or service of our clients. Throughout the past four years I’ve learned quite a bit about transportation improvements, but my favorite thing I’ve learned so far is about the innovative traffic formations these engineer folk come up with […]
By Abby Brown, Creative Associate As the Creative Associate at Rasor, I handle all things design-related. I work with some wonderful and creative marketers who all place value on design, as do many other professionals in the marketing world. Marketing and design are intertwined, whether you want to admit it or not. Need some convincing? […]
By Victoria Knepp, Account Associate There are misconceptions in every industry and oftentimes those industries call on us as a marketing communications agency to debunk those. This time, we’re debunking our own. “So you’re in PR…” “…All you do is plan events, right?” Wrong. Event Planning is a reputable and talent-rich (and definitely much more […]
