By Victoria Knepp, Account Associate There are misconceptions in every industry and oftentimes those industries call on us as a marketing communications agency to debunk those. This time, we’re debunking our own. “So you’re in PR…” “…All you do is plan events, right?” Wrong. Event Planning is a reputable and talent-rich (and definitely much more […]
By Abby Brown, Creative Associate A day in the life of a Rasor employee includes many things: humorous banter between coworkers, lots of hard work for our fabulous clients, and most likely a conversation about cats. A pleasant office culture is key to any work environment, and ours is as pleasant as zoo babies hanging […]
By Victoria Knepp, Account Associate You always hear people who work in agencies say, “every day is different,” and I couldn’t agree more. Working in a marketing communications agency is definitely a one-of-a-kind job, and every day is definitely different. Agency life is starkly different than any other business structure, and I like to think […]
By Abby Brown, Creative Associate As someone who grew up in Cincinnati, I know a few things to be true. Skyline is far superior to Gold Star, the Bengals will always upset my dad, and Graeter’s Ice Cream is made from the precious tears of unicorns. But coming back to live and work in Cincy […]
By Erika Turan, APR, Senior Account Executive As a busy public relations and marketing executive, your plate is full. You’re putting out fires that range from writing a speech for the ribbon-cutting, to managing social media timelines, to planning that next event to bring in potential customers. And you may or may not find yourself […]
By Victoria Knepp, Account Associate Anyone in marketing knows social media is a quintessential tool in any company’s marketing strategy. This tool is incredibly useful, but only if you use it correctly. The way you use social media personally versus professionally can be starkly different, and like any marketing tool, there are do’s and don’ts […]
By Abby Brown, Creative Associate The world of marketing is often a nerve-racking place to navigate. There are numerous variables to consider when reaching an audience: messaging, visuals, copy, positioning, etc. It’s important to have a reliable team that will ensure each detail is covered. Unfortunately, we’re only humans. Sometimes details are forgotten, mistakes are […]
By Victoria Knepp, Account Associate How many times have you been asked, “How do you keep yourself organized?” in a job interview? How many times have you asked yourself, “How can I keep myself organized?” Well, no matter who is asking the question, in the marketing communications world an automatic answer is a must. Working […]
By Abby Brown, Creative Associate “Can you teach me how to use those emoji things?” my mother once asked me at the dinner table. Full disclosure: I don’t particularly love teaching my parents about technology. It requires a lot of patience and time, both of which I do not have. My mother sent me rat […]
Words from the Wise on Media Relations By Victoria Knepp, Account Associate Recently I got to dive headfirst into what we in the marketing communications field call the wonderful world of media relations. Oftentimes media is our bridge to publicizing our client’s product or event to all the local – and sometimes even national – […]
