By: Kaity Dunn, Account Associate 1. Take interest in the news PR professionals work closely with members of the media to help pitch stories for clients. An understanding of the kinds of stories certain local reporters cover, as well as their schedule, will help you foster relationships with them and increase the chance of […]
By: Kaity Dunn, Account Associate I recently had a meeting about ongoing public relations efforts for a Cincinnati client of ours with my colleague, Betty Hull. A large portion of our meeting involved discussing the best approach for timing media pitches near the large calendars she had drawn on the whiteboard that depicted the remaining […]
By Kaity Dunn, Account Associate One non-negotiable tactic to implement if you work in a Cincinnati public relations agency is to make follow-up calls after sending a press release. I have been surprised to hear some professionals speak as though this practice is optional. Though some refer to follow-up calls as an extra additional service […]
By Kaity Dunn Account Associate I send and receive emails all day. It’s part of the nature of my job as an account associate at this Cincinnati public relations agency. Sometimes when I’m getting swept up in checking things off my list, my emails become more formal, and less “Kaity” when I’m sending messages to […]
By Jimmy Caccamo Intern I recently read an article that was accompanied by a video displaying some of the most adventurous wedding proposals I had ever seen. At first I viewed these clips for my own personal enjoyment, but then the marketer in me began to take over. I began replacing the people being proposed […]
By Becky Fickenworth, APR Counselor and Project Manager I’m not what you’d consider an early adopter. You won’t find me camping out in line for the latest iPhone, saving my money to buy the latest fashion trend and I don’t think twice about buying used books or used cars. Not because I’m “afraid” of the […]
Kaity Dunn Account Associate Often when I’m spreading the word at networking events about RMC capabilities as a Cincinnati public relations agency, I receive confused looks when I explain that I work in public relations. One person I met recently responded with, “Public relations? Isn’t that just emailing?” Unfortunately he asked me this just as […]
Kaity Dunn Account Associate Take a deep breath Often when I’m starting a new assignment, I think of that scene in The Next Karate Kid, when Hilary Swank finally learns she can only land a certain jump if she centers herself by pausing for a moment before the jump. This actually works in real […]
By Libby Esterle Senior Account Executive As a Cincinnati-based marketing and communications agency professional, I tend to notice how things are presented, so to speak. And I have to admit, I was happy to see how the birth, introduction and name reveal of the new royal baby was handled. While I was surprised to learn […]
Erika Turan, APR Senior Account Executive Are you cultivating resilience? Kanye West would tell you “that that that that don’t kill you, will only make you stronger” Employers typically work hard to create an engaged workforce, with focus on creating cultures that reward hard work and mining enthusiasm for the work that needs […]
Notifications
