By Mimi Rasor, APR President Selecting a marketing firm for a long-term relationship can be tricky. It isn’t just about making sure they have strong project managers, writers and experience among their ranks. It’s really about entrusting a third party to understand your brand and communicate it as passionately as you would. If you’ve ever […]
By Kaity Dunn Account Associate I send and receive emails all day. It’s part of the nature of my job as an account associate at this Cincinnati public relations agency. Sometimes when I’m getting swept up in checking things off my list, my emails become more formal, and less “Kaity” when I’m sending messages to […]
By Libby Esterle Senior Account Executive The other night my husband finally got around to greasing several of our squeaky doors and I happened to notice that he was using white lithium grease vs. the kind that can stain doorframes and carpeting. And I just remember thinking “Well, that makes sense. Also, it’s about time.” […]
By Libby Esterle Senior Account Executive Definition of GENERIC- from Merriam-Webster 1 a : relating to or characteristic of a whole group or class :general b : being or having a nonproprietary name <generic drugs> c : having no particularly distinctive quality or application<generic restaurants> 2 : relating to or having the rank of a biological genus — ge·ner·i·cal·ly adverb — ge·ner·ic·ness noun As I sat down with my coffee the other […]
By Erika Turan, APR Senior Account Executive There are at least a hundred good reasons to think about hiring a marketing communications agency. Here are a few reasons to think about hiring a great marketing communications agency. 1. Because they can provide an outside perspective. Before working in an agency, I spent 15 years in […]
By Erika Turan Senior Account Executive For 15 years, I worked in corporate public relations and marketing departments. Some were big, some were small. But they gave me a unique perspective now that I work on the other side of the coin in a marketing agency. So as someone who was once in your shoes, […]
