By Amy Clay March 2025 When you spend as much time planning and executing public meetings and open houses as the Rasor team does, you start to think in terms of how best to impart a lot of information to a diverse audience in a short time. While informational boards are often the tool of […]
By Lynn Corbitt February 2025 Close your eyes and imagine that you’re driving down the interstate, only to encounter construction work that involves major lane closures. It’s frustrating, right? We’ve all been there. But what if there was a way to know if a lane was going to be closed in advance? You could look […]
By Matt Koesters January 2025 I remember when my buddy Scott got back from Iraq. Scott had just spent two years deployed in a warzone. He had been a mechanic on an Army base near Mosul, where he maintained armored personnel carriers, trucks, and the occasional tank. He had been completely immersed in Army life. […]
By MJ Gabriel October 2024 There I was in my home office staring at a blank Word Doc. “I’ve got to write my blog for the month,” I sighed as the cursor on my computer screen blinked menacingly at me. The page was as blank as my mind. Every idea I ever had fled my […]
By Elyn Buscani, Business Development/Account Manager Whether you’re heading to an office party or a professional event, I’m here to reduce your social stress level. As our team’s most extroverted member (verified in our recent DiSC assessments), I was in my happy place at the Northern Kentucky Chamber’s Women’s Initiative Summit in November, 2023 . It […]
By Erika Turan April 2024 As one of Cincinnati’s leading public relations, marketing and creative services agencies, we often coordinate media coverage for our clients, helping them to connect their news to a broader audience. Media relations is an art and a science unto itself, with nuances around finding the right media outlet and journalist […]
By Emily Rogers, Digital Account Executive We all know the marketing buzzwords and phrases such as “target market,” “demographic” and “know your audience.” But when it comes to a marketing strategy, it’s easy to assume that you had your audience figured out a long time ago. In fact, businesses usually begin with a specific […]
Victoria Knepp, Consultant Recently, the Rasor team got an email from Lynn Corbitt about another – yes another – Facebook algorithm update. Three things: One, Lynn is awesome. She keeps us all up to date on the latest industry and client news. In case you’re wondering, she’s also kind, funny, and super cool. (Go […]
By Lynn Corbitt, Account Executive Whether you’re writing web copy, a blog, a press release or some other type of content, chances are high that you, personally, won’t have all the knowledge needed for the piece. Maybe you’re writing a press release for a client, like I’ve done plenty of times here at Rasor. […]
By Sam Taylor, Intern At the time of this writing, my father — a man who prides himself on having read fewer than a dozen books in his lifetime — has just started his next book series. He’s indulging in fiction for the first time ever, and has selected the Percy Jackson & The […]
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