By: Libby Esterle, Senior Account Executive As a member of a Cincinnati-based marketing and communications agency, words are a big part of my life. Given this, over the years, I’ve come to favor some words over others. Same goes for names. In fact, one of the reasons I became an Esterle is because I saw […]
By Libby Esterle, Senior Account Executive Going to the library with my daughters has been an almost weekly event for the past several years. In that time, I’ve talked to and befriended (at least in my mind, they may feel like they are “just doing their job”) most of the librarians at the Amelia branch […]
By Erika Turan, APR Senior Account Executive I love to write. Words, adjectives, sentences, grammar…it all makes me happy. Lately, I’ve been doing a lot of writing for clients of our Cincinnati marketing agency and have found myself seeking out synonyms as I write. There are as many heavily used words in American business today […]
Kaity Dunn Account Associate Take a deep breath Often when I’m starting a new assignment, I think of that scene in The Next Karate Kid, when Hilary Swank finally learns she can only land a certain jump if she centers herself by pausing for a moment before the jump. This actually works in real […]
Kaity Dunn Account Associate 1. Don’t put pressure on yourself to write a perfect first draft. If you critique every sentence as you write, the writing process will feel forced and painful. When writing the first draft, let your ideas flow on the page. You should shoot for a “bad” first draft. The mantra I […]
By Erika Turan APR There was a time, long ago, when people said what they meant. And no, I don’t just mean that they were truthful or direct, but that folks didn’t rely on verbal crutches to get them through a conversation. They could state matter-of-factly, “It was so hot today. I was sweating through […]
The Queen City is blogging! I’m a foodie. I like to eat food, cook food, plan food, watch others cook food and read about food. And so it is, most weeks, I find myself reading the Wine Me, Dine Me blog written by a hardcore Cincinnati foodie. She knows everything about festivals and food trucks […]
