Instagram: Running a Poll Outside of Your Stories
By Brittnay Bell, Account Executive
Polls are a great way to boost engagement and get feedback from your followers, but there are two problems with running polls solely in your Instagram stories.
By Brittnay Bell, Account Executive
Polls are a great way to boost engagement and get feedback from your followers, but there are two problems with running polls solely in your Instagram stories.
By Stephanie Rasor, Marketing and Analytics Consultant The number of social media platforms has grown rapidly while the staff supporting the effort often remains the same. The social media snowball was gaining momentum before the pandemic. Today there’s an increased need for digital communication coupled with reduced staff. It may not be healthy, or even […]
By Elyn Buscani, Business Development Everyone can probably recall a famous marketing blunder. I still remember the story I heard decades ago of why the Chevy Nova was not selling in Mexico (“Nova” literally means “No go” in Spanish. Definitely not a feature you want in your new car). With social media, thousands of people […]
By Brittnay Bell, Account Executive My personal email account is a hot mess. I get upwards of 30 promotional emails a day, some useful, some not — and my New Year’s resolution was to clean up my Gmail account and unsubscribe from emails that were no longer sparking joy. Then, one email stopped me in […]
By Erika Turan, APR TikTok. It’s a new, yet wildly popular social media platform. It’s all videos that are 60 seconds or less. And Gen Z is crazy about it. There are 800 million users worldwide (and counting), and 41% are ages 16 – 24. The app is not without controversy. There are parents pulling […]
By Libby Hagedon, Account Executive Last year, one of my good friends in Alaska introduced me to the wonder that is Fat Bear Week. What is Fat Bear Week, you ask? I think the Washington Post summed it up best: “Think of Fat Bear Week as a March Madness meets Nathan’s Famous Hot Dog Eating […]
By Brittnay Bell, Account Executive As 2020 comes to an end (anyone else let out a huge sigh?!), and we look ahead to 2021, I’m sure you find yourself evaluating and planning your social strategy. I’m here to encourage you to focus on content that will grow your engagement, not your followers, because social media […]
By Libby Hagedon, Account Executive “Should we be advertising on Facebook?” is a question we hear often. Facebook has made it hard for any of its Business Page owners to ignore the advertising opportunities that it presents. Messages like “This post is performing 86% better than the rest of your posts! Boost it for $10 […]
By Stephanie Rasor, Marketing and Analytics Consultant We’re a curious group at Rasor and are always trying to learn more about clients’ needs. In July, we partnered with NuVoodoo to see how marketing efforts had changed in the initial months of COVID entering the United States. If you missed the whitepaper you can find it […]
By Libby Hagedon, Account Executive Who would have thought that disappearing video would be one of our favorite ways to share our lives on social media? Instagram Stories — 15-second videos, photos or text that disappear after 24 hours — are shared by 500 million users every day. Instagram is a great way for small […]