By Erika Turan, Senior Account Executive Some events are easy to get people to come to: wedding receptions (especially those with an open bar), NASCAR races (fast cars and highly-individualized fashion choices) and the running of the bulls in Pamplona (Voluntarily running for your life in super crowded streets? I honestly don’t know why people […]
By: Erika Turan, Senior Account Executive My fascination with Pizza Hut runs long and deep. It started when I was a kid, and Friday night family outings were elevated to another level when we went to Pizza Hut, had a Supreme Pan Pizza, a pitcher of Diet Pepsi and permission to insert as many quarters […]
Hot Dogs in Your Pizza Crust, Anyone? My fascination with Pizza Hut runs long and deep. It started when I was a kid, and Friday night family outings were elevated to another level when we went to Pizza Hut, had a Supreme Pan Pizza, a pitcher of Diet Pepsi and permission to insert as many […]
By Erika Turan, APR, Senior Account Executive I went to the New Kids on the Block concert a few weeks ago, I confess, somewhat sheepishly. And you know what? It was a blast. Like ‘em or not, Joey, Donnie, Jordan, Jonathan and Danny can sing and dance pretty darn well. There were pyrotechnics, the stage […]
Why a Clear Brand Identity Will Improve Your Business This years Digital Dialogue Conference featured plenty of insightful presentations, and honestly I left the conference feeling energized. Pride for Cincinnati as well as the communications and marketing fields were common themes among the speakers. And as with many networking events I’ve attended, getting together with […]
By: Jimmy Caccamo, Intern Working at a Cincinnati marketing agency, I get to work with many different brands every day. I have come across a lot of great campaigns that have generated a tremendous amount of brand exposure. Those campaigns include Heineken’s #dropped campaign, and Swiffer’s meet Lee and Morty Kaufman commercial. It begs the […]
By: Jimmy Caccamo, intern Branding is one of the most important tools in a company’s tool belt. Branding can separate you from the competition, deliver brand loyalty from your target market and create company growth. Branding is, in essence, what helps easily diversify the marketplace. Since social media has been introduced businesses have found new […]
By Kasi Kinnett, Intern You may have noticed that your Facebook newsfeed looks a little different these days. So long Farmville requests and bye-bye daily horoscopes. Recently, users have flooded news feeds with comic strip status updates using an app called Bitstrips. This app lets the user create their own avatar and post their own […]
By: Kaity Dunn, Account Associate I lead a volunteer team for a community group at my church, and recently we met to do a SWOT analysis of the group in preparation for 2014. This was interesting for me, because we do this often in the public relations world for our clients in Cincinnati. SWOT stands […]
By Libby Esterle, Senior Account Executive Dear Marketplace Kroger in Amelia, You’ve arrived! I remember being so excited when you opened in August. To have a brand new, huge Kroger less than five minutes from our house seemed too good to be true. And yet, there you are. During a recent visit, I learned that, […]
