By Libby Esterle, Senior Account Executive About a year ago, I wrote a blog emphasizing the importance of carefully proofreading everything we draft and used a humorous personal Facebook post as an example. But, some things never change, and the need to carefully proof EVERYTHING we do at our Cincinnati marketing and communications firm, is […]
By Erika Turan, APR, Senior Account Executive Just when exactly did a lowly gourd previously known only for its ability to both be carved to decorate a front porch and cooked to fill a pie become a marketing juggernaut? The exact date is unknown, but my work at a Cincinnati marketing agency got me pondering […]
By: Erika Turan, APR, Senior Account Executive In a world where buzz words like “align,” “digital optimization” and “brand speak” get tossed around like salad, it can be alarmingly easy to lose sight of the basics. At our Cincinnati-based marketing communications agency, we think it’s important to not only focus on the complex strategy, but […]
By: Jimmy Caccamo, Account Associate Ellie Goulding is a 28-year-old English singer-songwriter. She burst onto the scene in 2010. Goulding’s unique voice and heartfelt lyrics have captured the hearts of many men and women around the U.S. and the world. As a marketer working at a Cincinnati marketing and communications firm, my mind wanders to […]
By: Becky Fickenworth, APR, Counselor & Project Manager If you Google, “What is the definition of customer relationship management (CRM)?” here’s what you’ll find: CRM is a system for managing a company’s interactions with current and future customers. It involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support. Personally, I think this […]
By: Kaity Dunn, Account Associate Working for a Cincinnati marketing communications and PR agency means we have to keep our social media content strategies fresh and focused. The best way to decide what type of content to post to your social media channels is to first ask yourself and your company leadership this question: What […]
By: Erika Turan, APR, Senior Account Executive My job at a Cincinnati marketing communications agency is a little like being an actress. At least, this is what I tell myself when I’ve got writer’s block and a deadline. To write successfully means that my colleagues and I often need to assume the voice of our […]
By: Kasi Detmer, Account Associate “Do you eat it or does it eat you?” “Hey @McDonalds is that Gary Busey?” “Happy Meal Mascot Arrested After Eating Three Children.” McDonald’s newest mascot has been met with somewhat negative, if not hilarious, responses. “Happy” is a wide-smiling promoter of “balanced and wholesome eating.” However, the giant set […]
By: Kasi Detmer, Account Associate As Cincinnati marketing professionals, we like to stay informed of new studies relating to our field. A new study by 140 Proof and digital think tank IPG Media is now offering new insight into the way that social media users interact with brands on these platforms. The main takeaway of […]
By: Kaity Dunn, Account Associate YouTube has implemented more advertising over the years, and usually when an ad interrupts my video viewing, I’m impatient and a bit resentful of the interruption. But today, I credit the first exception to my disdain of video advertising to toothbrush manufacturer Oral B. In Oral B’s Father’s Day commercial, […]
