By Victoria Knepp, Account Associate Did that title sound weird to you? Well, it should. If I said Kool-Aid, Pillsbury and Maytag, would that make a little more sense? Make the connection? That right there folks, is the brilliance of brand personification. I’m sure by now you’ve seen the Maytag Man campaign, and if you […]
By Abby Brown, Creative Associate You’ve barely digested all that Halloween candy when you start to see the signs. The decorations already line every retail store in America. The music starts infiltrating your favorite radio station. Your eggnog-loving friend is already getting jolly. Slowly you realize, despite the fact that it’s still early November, Christmas […]
By Victoria Knepp, Account Associate As a graduate with degrees in public relations and advertising, I like to think I am a master of knowing the difference between the two, but also knowing they are hopelessly intertwined. Any brand loves a good opportunity for publicity and positive association, but advertisers have an easy and lucrative […]
By Abby Brown, Creative Associate Unless you’ve been seriously avoiding computer usage lately, you’ve most likely noticed there’s something different about one of our favorite search engines. Google recently revealed its new logo, the biggest change to the brand since 1999. The wordmark now features a bold sans serif typeface (to spruce up your designer […]
By Victoria Knepp, Account Associate When scrolling through your Facebook newsfeed you’re probably liking, commenting, posting and interacting with your friends…unless you’re stalking, in which case I promise I won’t judge. But if you pay close attention, not to the person you’re Facebook stalking, but to the person with whom you’re interacting, chances are you’ve […]
Every February, millions of Americans settle themselves into their couches, consume copious amounts of food, and tune in to watch one of the most popular televised events: the Super Bowl. This annual phenomenon is the largest game in professional football, but if you’re anything like me, you only tune in to watch the ads. Although […]
By: Kasi Detmer, Account Associate “Do you eat it or does it eat you?” “Hey @McDonalds is that Gary Busey?” “Happy Meal Mascot Arrested After Eating Three Children.” McDonald’s newest mascot has been met with somewhat negative, if not hilarious, responses. “Happy” is a wide-smiling promoter of “balanced and wholesome eating.” However, the giant set […]
By: Kaity Dunn, Account Associate YouTube has implemented more advertising over the years, and usually when an ad interrupts my video viewing, I’m impatient and a bit resentful of the interruption. But today, I credit the first exception to my disdain of video advertising to toothbrush manufacturer Oral B. In Oral B’s Father’s Day commercial, […]
By Erika Turan, APR Senior Account Executive Dear Delta Airlines, I’ve flown with you dozens of times, you’ve gotten me to where I need to go safely and I’ve had some good adventures. And your flight attendants have been mercifully patient when my husband and I were Those Parents who nervously packed way too much […]
By Erika Turan, APR, Senior Account Executive Summer movie season is upon us. What are you most excited to see? “Man of Steel”? “Monsters University”? “The Lone Ranger”? It’s ok if you said “The Smurfs 2”. More and more, going to the movies means “going to see some really obvious product placements.” A good product […]
