By Erika Turan, Senior Account Executive When I was in college at DePauw University, the intrepid folks at the career center often held information sessions on networking and building a resume. I dutifully ignored these opportunities until I was a senior. By that point, I’d racked up an honors GPA and plenty of internship experience, […]
By Mimi Rasor, APR President Selecting a marketing firm for a long-term relationship can be tricky. It isn’t just about making sure they have strong project managers, writers and experience among their ranks. It’s really about entrusting a third party to understand your brand and communicate it as passionately as you would. If you’ve ever […]
By Erika Turan, Senior Account Executive I recently received an email from Pottery Barn. And the subject line sounded as confused as we, the consumers, tend to feel this time of year: “NEW for Halloween & Thanksgiving + Christmas Sneak Peek!” First off, it was September 12. A full six weeks before Halloween, never mind […]
By Libby Esterle, Senior Account Executive Every day when I drive to our Cincinnati marketing and communications agency office, I pass by what I (and another colleague who takes the same route) consider to be a strange investment on the part of one particular homeowner. It is a gate. A lovely, impressive and rather imposing […]
By Libby Esterle, Senior Account Executive Several years ago, before I joined Rasor Marketing Communications, I worked for what was, at the time, the largest PR agency in the area. With such a big group, we never seemed to be short of snacks/treats/etc. in the lunch room. It was great. But despite all of the […]
By Libby Esterle, Senior Account Executive As part of a Cincinnati-based marketing and communications agency, one of my “jobs” is to find and share interesting articles/tidbits/posts that we can use for our Rasor Marketing Communications social media efforts. Since I love all things to do with autumn and Halloween, I found and forwarded this link […]
By Erika Turan, APR, Senior Account Executive In a previous life, I worked in the public relations and marketing department of one of Cincinnati’s largest companies. With more than 12,000 employees, 30 of them in the marketing department, there was plenty of work to be done and not enough time to do it. So, I […]
By Libby Esterle, Senior Account Executive Going to the library with my daughters has been an almost weekly event for the past several years. In that time, I’ve talked to and befriended (at least in my mind, they may feel like they are “just doing their job”) most of the librarians at the Amelia branch […]
By Erika Turan, APR Senior Account Executive As I survey my home, I realize sheepishly that despite my tendencies toward organization and de-cluttering, the house is riddled with things we don’t need. I’m not confessing all of them, but let’s just say you might find a Snuggie, a Chillow https://www.chillow.com/?gclid=CJnnu67Q5rgCFRSVMgodCzAAxw and a squeeze tube that […]
By Libby Esterle, Senior Account Executive I have a close friend, Erin, whose husband, Jon, is a professional chef. Purely by chance, by the way. Despite my love of food and cooking, I didn’t actively seek her out or anything stalker-ish like that. Swear. In reality, we first met because her parents used to live […]
