By Libby Esterle, Senior Account Executive Ahh…the holidays. Time for evergreen wreaths and trees, shopping, friends and family gatherings and, for most of us, anyway, giving and receiving the annual holiday greeting cards. After all, holiday cards are a relatively easy and inexpensive way to reconnect with people both near and far, see how big […]
By Kaity Dunn, Account Associate After having the privilege of working on multiple public works projects in my years with this Cincinnati public relations and communications agency, it was a great experience to attend the 2014 Ohio Transportation Engineering Conference (OTEC). Along with having the opportunity to attend one of the nation’s largest transportation conferences, […]
By Mimi Rasor, President When it comes to roadway improvement projects, it’s not uncommon to see concerns from the public in the initial stages as they gather information about proposed upcoming changes. The Red Bank Corridor Project was no exception. Proposed as part of the Eastern Corridor Program, the Project was designed to improve access […]
By Kasi Detmer, Account Associate You want to come across as the savvy public relations professional that you are but it can seem intimidating to think about pitching stories to major media outlets. As a Cincinnati public relations professional I spend a lot of my time doing media relations, a part of that being spent […]
By Kasi Detmer, Account Associate Some may call us overachievers, but we prefer to be called super, duper, uber enthusiastic about our industry. Last night Rasor Marketing Communications attended the Public Relations Society of America Cincinnati Chapter’s 2014 Blockbuster Blacksmith Awards and we were ecstatic to walk away with 10 awards! Rubbing elbows with Cincinnati’s […]
By Jimmy Caccamo, Account Associate To be an effective communicator you will need an audience (and I’m not talking about the audience of stuffed animals you entertained in second grade.) Today, businesses are trying to get in front of consumers in creative ways, yet the mass communication channels that existed 10 years ago are not […]
By Erika Turan, APR, Senior Account Executive Special events are a core tool in marketing and communications and can be a great way to connect your audience to your product or service. The events themselves can run the gamut from an open house to a public seminar to a gala. And while events can play […]
By Kaity Dunn, Account Associate This past weekend, my friend texted me asking me to come over immediately to help with her move. She’s not one to ask for help often, so I knew it must have been an emergency. I dropped what I was doing and hopped in my car. As I drove to […]
By Libby Esterle, Senior Account Executive About a year ago, I wrote a blog emphasizing the importance of carefully proofreading everything we draft and used a humorous personal Facebook post as an example. But, some things never change, and the need to carefully proof EVERYTHING we do at our Cincinnati marketing and communications firm, is […]
By Erika Turan, APR, Senior Account Executive Just when exactly did a lowly gourd previously known only for its ability to both be carved to decorate a front porch and cooked to fill a pie become a marketing juggernaut? The exact date is unknown, but my work at a Cincinnati marketing agency got me pondering […]
