By Libby Esterle, Senior Account Executive As part of a Cincinnati-based marketing and communications agency, writing is at the heart of what we do. It serves as the basis for almost everything – from new business proposals to strategic marketing plan development to press releases to website copy. So, not surprisingly, spelling is also a […]
By Kasi Detmer, Account Associate Our digital world has completely changed the way that we interact with each other, personally and professionally. […]
By Kaity Dunn, Account Executive I don’t follow professional sports very closely, but this recent ABC News headline caught my attention: “#Flexball: The Unfortunate Hashtag That Appeared Behind Bill Belichick” In this article, the reporter writes that during a recent press conference, the New England Patriot’s head coach Bill Belichick was trying to address accusations […]
By Kasi Detmer, Account Associate Finally! Facebook has enabled the search bar with the ability to search for past posts. No more scrolling back through every single one of the last year’s posts, or trying to remember which album you saved a picture to while waiting for the 600 pictures to load so that you […]
By Kaity Dunn, Account Associate For reasons I’m not ready to laugh about yet, I ended up spending twice as much time as I had originally planned traveling alone in the car last week – a total of about eight hours, instead of the anticipated four. However, I was not entirely upset about this, because the drive […]
By Erika Turan, APR, Senior Account Executive My son is a Cub Scout, and I’ve learned in his four years as a scout to simply not question his resolve when it comes to selling popcorn. Popcorn sales are a fall tradition for scouts. An overwhelming percentage of profits goes back to the neighborhood pack and […]
By Kasi Detmer, Account Associate Forget working out! Social media is at the heart of what I love and as we near the end of 2014, I’ve created my list of social media resolutions: Try a new network. Sometimes I find myself in the trap that most folks do who were at a functioning age […]
By Jimmy Caccamo, Account Associate In my last blog I discussed content marketing and how B2B companies have difficulty on the content marketing front. In order to produce great content marketing you need to set some goals. What do you wish to accomplish? Raise awareness, promote a new service, portray company culture, etc.? After you’ve […]
By Jimmy Caccamo, Account Associate I work at Rasor Marketing Communications, a Cincinnati marketing and communications firm. Content marketing presents itself in some form to us every day whether it is for a client or internally, so I’ve developed quite the relationship with it. Content marketing can be demanding, but there is a secret to […]
By Libby Esterle, Senior Account Executive Warning: May Contain Spoilers As you know by now, I have spent the past several years working for, what I consider to be, the BEST Cincinnati-based marketing and communications firm. And with 14 Blacksmith awards to our name, I don’t think I’m wrong! But, that is a blog for […]
