There’s a lot of divisiveness in today’s headlines, but there’s one story that virtually every Cincinnatian I know has rallied around this summer — that’s the tale of the Cincinnati Zoo and Botanical Garden’s media darling, Fiona the baby hippo. Unless you’ve been living under a rock or managed to avoid every imaginable news outlet, […]
Back in February, a story surfaced of a Philippines Ogilvy & Mather employee passing away after reportedly working overtime while suffering from pneumonia. The story was heartbreaking, but sadly, the reality of overworked employees in the ad world is nothing new. In an agency environment, the standard is that the client comes first; but at […]
With 90 million monthly active users, 40 million photos per day and 8,500 likes per second, Instagram is a gold mine for reaching brand fans and business consumers. A recent study showed 59 percent of the world’s top brands are active on Instagram. So, whether you’re just starting out or trying to rock it out, […]
How to Turn an RFP (Rather Frightening Prospect) into an RFP (Really Functional Process) Anyone who is reading this blog and knows me, likely knows that I am pretty Type A. Most definitely a creature of habit, I not only crave but THRIVE on routine. I am a planner who tends be well-organized, and I […]
I’ve never been a numbers person. I know folks who are, and I respect and admire them. I groan at the thought of dealing with taxes (I know I’m not alone here) and I still have nightmares about being in high school math class. Luckily, Rasor is the perfect mixture of right-brained and left-brained gurus, […]
A well-designed project map is a beautiful thing – it can help explain a project and reinforce your brand. When you’re using maps to help communicate your project to the public, you want to make sure they’re uncluttered, clearly branded and clearly labeled. Below are a few examples of maps the Rasor Public Involvement Team […]
Oftentimes when our team creates blogs, we’re inspired by client work, industry news or random sources of information (like pizza or office dogs). But, every once in a while, writer’s block hits and it feels impossible to come up with anything uniquely new. So, we turn to some of our favorite sources of inspiration to […]
If you haven’t perused the internet in the last few days, you might be unfamiliar with the Fyre Festival, an immersive music event that promised island luxuries, musical performances, and legendary, over-the-top experiences. However, as attendees started to arrive to their island getaway in the Bahamas, they were met with the unfortunate reality that the […]
Love pizza? You’re in really good company. Three billion pizzas, or 46 slices of it are sold for every person in the country, every year. In all, 100 acres of pizza are eaten every day in the U.S. It’s a lot of pepperoni, no question, but it’s also a crowded (and competitive) field. Pizza lovers […]
Yes, Mimi Rasor pays me to work at this award-winning Cincinnati marketing communications agency, but she does not know what I am going to say in my blogs. (Sorry Mimi, I’m going rogue!) As our president, Mimi is a visionary genius. Her mind is on par with her heart, which is what makes this place […]
