I live in a modestly sized home. I drove the same Toyota Corolla for 15 years. My wardrobe could stand a serious upgrade. I say these things to demonstrate that I’m truly not an overly materialistic person. Yet, each fall, I mark my calendar and count down the days to Apple’s big announcement event — […]
From speaking to reporters and other stakeholders, to writing social media posts and website content, key messages are critical to ensure you’re consistent and focused in all your communications. Key messages, also known as the foundation of public relations, are usually three clear, concise statements that demonstrate the purpose and benefits of your public works […]
A Gantt chart is most commonly used as an internal document for project management, but it can also be useful for public involvement purposes. It can be used as a quick visual overview to communicate the timing and progress of your public works project(s) to stakeholders. Here are three tips to consider when creating a […]
Nowadays, social media has become a platform for many things: grudgingly long (and far too personal) Facebook statuses, the ability to keep up with people’s lives you never talk to…but it also serves as a news resource and way to communicate with brands. Over the past year, some big name brands have used social media […]
Here’s one of my favorite bits of design trivia: which brand’s famous logo only cost $35? Since 1971, Carolyn Davidson’s swoosh has grown to be one of the most recognizable brands in history. Nike’s logo epitomizes the elusiveness of logo design; some companies spend thousands of dollars on building their brand, and sometimes you nail […]
There’s a lot of divisiveness in today’s headlines, but there’s one story that virtually every Cincinnatian I know has rallied around this summer — that’s the tale of the Cincinnati Zoo and Botanical Garden’s media darling, Fiona the baby hippo. Unless you’ve been living under a rock or managed to avoid every imaginable news outlet, […]
Back in February, a story surfaced of a Philippines Ogilvy & Mather employee passing away after reportedly working overtime while suffering from pneumonia. The story was heartbreaking, but sadly, the reality of overworked employees in the ad world is nothing new. In an agency environment, the standard is that the client comes first; but at […]
With 90 million monthly active users, 40 million photos per day and 8,500 likes per second, Instagram is a gold mine for reaching brand fans and business consumers. A recent study showed 59 percent of the world’s top brands are active on Instagram. So, whether you’re just starting out or trying to rock it out, […]
How to Turn an RFP (Rather Frightening Prospect) into an RFP (Really Functional Process) Anyone who is reading this blog and knows me, likely knows that I am pretty Type A. Most definitely a creature of habit, I not only crave but THRIVE on routine. I am a planner who tends be well-organized, and I […]
I’ve never been a numbers person. I know folks who are, and I respect and admire them. I groan at the thought of dealing with taxes (I know I’m not alone here) and I still have nightmares about being in high school math class. Luckily, Rasor is the perfect mixture of right-brained and left-brained gurus, […]
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