The One Sentence Every Marketing Client Needs to Hear
When clients understand the depth of our investment, even difficult conversations feel different. Pushback becomes partnership.
27
Feb
20
Feb
Storytelling: Your Secret Weapon for Presentations that Persuade
The key to effective presentations is telling a story. Think about the human side of what you’re presenting to a municipal or government audience.
13
Feb
Communications that Connect: Five Tips for Building Public Trust
Successful public works communication is much more than just sharing updates. Read on for five strategies to elevate your communications in the year ahead.
12
Jan
Time to Check Your Brand Kit: 6 Elements You Should Prioritize
If you want your business to gain traction, your target market needs to have a clear understanding of who you are and what you do.
16
Dec
Make a Great First Impression in Your First Comms Job
While your degree and your internships give you a great foundation, there’s a whole new kind of learning curve ahead. Read on for five timeless tips…
12
Nov
Authenticity Is Cooler Than the Starbucks Bearista Cup
At the time of this post, the cup is going for $1,000 on eBay and there have been physical fights in-store. So, why did this hype work?
17
Oct
Calm in a Storm (or When Everything is All at Once)
At some point everyone will feel overwhelmed at work or with life in general, so what are some tips to deal with it? Here are a few things I do to keep myself grounded when it all feels like it’s going sideways.
23
Sep
Social Media Best Practices in 2025
September 2025 Social media is an integral part of any communications strategy. However, you’re likely trying to reach a range of different people, which means you’ll need to have a presence on multiple platforms. We recently hosted a media and social media training for one of our clients, and this is some of the content […]
19
Aug
The Rebirth of the Jingle: How to Use the Earworm in Modern Day Marketing
Jingles wiggle their way into our brains and never leave, thanks to the science behind catchiness and earworms. Though jingles might not be the pinnacle of marketing techniques in the modern day, the earworm can still work for you.
18
Jul
5 Ways to Tell if a Marketing Agency Can Help You
By Elyn Buscani July 2025 Hey marketers, we see you. We know that you’ve been overworked and stressed for too long, especially if you’re working in healthcare or hospitality marketing. And, although digital technology and automation are taking over more marketing functions, it has likely increased your workload. As Rasor’s business development lead, I call […]