My First 90 Days at Rasor: Transitioning to Communications Agency Life
At first, it felt like everyone was speaking a language only I didn’t understand. Sometimes it still feels that way, but I’m starting to get the hang of it.
27
Mar
20
Mar
Strong Client Relationships: The Cornerstone of Effective PR
In public relations, knowledge is power, and a PR team with the right knowledge is best equipped to create powerful, results-driven communications.
13
Mar
5 Simple Ways to Improve Your Social Media
If your social media engagement is low or your content feels like it’s not going anywhere, start with these quick wins that can make an immediate difference.
6
Mar
Color Me Happy! Color Me Branded! Color My Brand Happy!
When leveraged well, the right colors convey your brand personality, enhance recognition and help build connections to drive business success.
27
Feb
The One Sentence Every Marketing Client Needs to Hear
When clients understand the depth of our investment, even difficult conversations feel different. Pushback becomes partnership.
20
Feb
Storytelling: Your Secret Weapon for Presentations that Persuade
The key to effective presentations is telling a story. Think about the human side of what you’re presenting to a municipal or government audience.
13
Feb
Communications that Connect: Five Tips for Building Public Trust
Successful public works communication is much more than just sharing updates. Read on for five strategies to elevate your communications in the year ahead.
12
Jan
Time to Check Your Brand Kit: 6 Elements You Should Prioritize
If you want your business to gain traction, your target market needs to have a clear understanding of who you are and what you do.
16
Dec
Make a Great First Impression in Your First Comms Job
While your degree and your internships give you a great foundation, there’s a whole new kind of learning curve ahead. Read on for five timeless tips…
12
Nov
Authenticity Is Cooler Than the Starbucks Bearista Cup
At the time of this post, the cup is going for $1,000 on eBay and there have been physical fights in-store. So, why did this hype work?