By Libby Esterle, Senior Account Executive Back in the day when I started in this industry, paid marketing (advertising) and non-paid marketing (PR, editorial/media relations/etc.) were separate animals and, as a result, advertising wasn’t typically something a traditional PR agency was involved with. In fact, when I moved to Cincinnati in 1999, I worked […]
By Lauren Reed, Intern Since the development and growth of TikTok, short-form videos have become the next big thing. These videos catch users’ attention and have no problem keeping it due to their snack-sized length. One of the first apps to feature short-form videos was Vine, released in 2013. The internet loved Vine’s simple […]
By Elyn Buscani (Account Manager) and Lauren Reed (Intern) Since 1988, viewers have anticipated the annual terror premiering on Discovery Channel: Shark Week. Shark Week is the longest-running cable television programming event in history. Every year, people anxiously wait to see the latest shark shows such as Tyson vs. Jaws and Air Jaws. The […]
By Lynn Corbitt, Account Executive Whether you’re an Instagram expert or just getting started, it’s no secret that the app can be a great place for businesses to connect with their audience and thrive. When you use Instagram for marketing, though, it’s a little different than using it for fun on your personal account. […]
By Matt Fickenworth, Account Associate
Is it just us, or is the digital world transforming every week? The constant evolution of social media, AI, and VR are just a few of the pivotal pieces in the story of change over the last few months. And one of the most confusing, challenging topics to grasp? The metaverse.
By Victoria Knepp, Consultant
Tell me you’re in marketing, without telling me you’re in marketing…
Me on the phone with my mom: Well, if you’re scrolling and you stop your scroll to look at something for even a few seconds, that tells the Instagram algorithm you’re interested in that. So, you’ll get more content like that in the future.
My mom: …
By Matt Fickenworth, Account Associate
Haley and Hanna Cavinder are twin basketball stars at Fresno State University. And their agent says they’re on the cusp of securing $1 million in endorsements by July. With the passing of the NIL policy, a new crop of influencers is on the horizon for marketers.
By Matt Fickenworth, Account Associate
Is it a scam? Still up in the air. Is it cool? Still up in the air. Is it one of the latest tech frenzies to sweep the globe? Not up in the air. While NFTs may be extremely confusing, which we’ll get to in a bit, there’s no doubt about the popularity and rise in interest: the statistics are in, and they’re mind-blowing. In Q3 of 2021 alone, the trading volume of NFTs amounted to nearly $11 billion. How? And why?? Let’s take a deeper look.
By Erika Turan, APR, Senior Account Executive
It’s been 32 years since the Cincinnati Bengals last played in the Super Bowl. Most of the players on this year’s team weren’t even alive the last time that happened. Cincinnati and its neighboring communities have long loved the Bengals, even when they lost. And lost. And lost some more. And occasionally got arrested.
By Erika Turan, APR, Senior Account Executive
Have you jumped on board Apple TV’s hit, Ted Lasso? The heartfelt, quirky, funny series stars Jason Sudeikis as Ted, a small-time American football coach who takes a job coaching a professional soccer club in England, despite having zero experience coaching (or playing) soccer. His appointment as head coach for AFC Richmond is either the worst idea in history, or a genius move no one saw coming.
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