Tag Archives: Communications

6 Oct

My Type of Football Fan

By Kaity Dunn, Account Executive Before moving to Cincinnati just over two years ago, I lived in Indianapolis with my family. Often, when people hear that I’m from Indy, they’ll ask me if I’m a Colts fan.  I typically respond in the affirmative because I like it when the Colts win. However, the problem with […]

24 Aug
23 Apr

The Art of Marketing in 140 Characters or Less

By Kasi Detmer, Account Associate I often find myself grumbling when writing tweets for marketing clients when I’m one character over the 140 limit. “But I NEED that hashtag, I NEED that word.” The character limit is what makes Twitter so amazing and so frustrating. Lately I’ve been fascinated by short stories that meet the […]

25 Feb

4 Business and Life Lessons I Learned From Spelling Bees

By Libby Esterle, Senior Account Executive As part of a Cincinnati-based marketing and communications agency, writing is at the heart of what we do. It serves as the basis for almost everything – from new business proposals to strategic marketing plan development to press releases to website copy. So, not surprisingly, spelling is also a […]

12 Nov

4 Reasons Why Creating a Podcast Will Build Your Brand

By Jimmy Caccamo, Account Associate To be an effective communicator you will need an audience (and I’m not talking about the audience of stuffed animals you entertained in second grade.) Today, businesses are trying to get in front of consumers in creative ways, yet the mass communication channels that existed 10 years ago are not […]

30 Jul

Don’t You Take That Tone With Me! 4 Ways to Capture Tone and Voice in Writing

By: Erika Turan, APR, Senior Account Executive My job at a Cincinnati marketing communications agency is a little like being an actress. At least, this is what I tell myself when I’ve got writer’s block and a deadline. To write successfully means that my colleagues and I often need to assume the voice of our […]

25 Apr

Top Three Tips for Breaking into the Public Relations & Communications Field

By: Kaity Dunn, Account Associate   1.      Take interest in the news PR professionals work closely with members of the media to help pitch stories for clients. An understanding of the kinds of stories certain local reporters cover, as well as their schedule, will help you foster relationships with them and increase the chance of […]

17 Apr

Between Two Ferns with Zach Galifianakis: Obama’s Marketing Brilliance

By: Jimmy Caccamo, Account Associate If you haven’t watched actor Zach Galifianakis’s “Between Two Ferns” then you’re missing out. “Between Two Ferns” is an internet comedy series that airs on the website Funny or Die and has an average of 7 million views per video. The shows consist of Zach Galifianakis being, well Zach Galifianakis. […]

22 Oct

5 Things to Ask a Prospective Marketing Agency

By Mimi Rasor, APR President Selecting a marketing firm for a long-term relationship can be tricky. It isn’t just about making sure they have strong project managers, writers and experience among their ranks. It’s really about entrusting a third party to understand your brand and communicate it as passionately as you would. If you’ve ever […]

5 Sep