By Erika Turan, APR Senior Account Executive Having a few case studies at the ready can come in mighty handy these days. A case study provides a summary, analysis and results from a marketing or public relations campaign. They can be used to: illustrate to your leadership team what you’ve found to be effective (or […]
By Kaity Dunn Account Associate I send and receive emails all day. It’s part of the nature of my job as an account associate at this Cincinnati public relations agency. Sometimes when I’m getting swept up in checking things off my list, my emails become more formal, and less “Kaity” when I’m sending messages to […]
By Haley Taylor Project Manager I work with a brilliant group of writers and marketers at a small Cincinnati marketing agency. I am constantly searching for clever ways to communicate the work I do – the financials, metrics and project management side of the business. Upon examining the accumulated fortunes from packing two lunches five […]
By Erika Turan, APR Senior Account Executive I went to the grocery store the other day. I shop at a mega grocery store chain, and I really dig the place. Prices are good, people are friendly, and selection is great. Recently, the chain announced a change in its coupon policy. I’m a haphazard couponer at […]
Kaity Dunn Account Associate In the March 15, 2013 Cincinnati Business Courier article titled “Digital marketing evens playing field for the little guys,” James Ritchie highlights how small and medium-sized companies benefit from content marketing and social media engagement. Content marketing has proven to be less expensive than traditional advertising approaches, and it’s also where […]
By Mimi Rasor, APR President On March 11, the Cincinnati Enquirer became only the second major daily paper in the country to move to a new compact 10.5″ x 14.67″ size. Called the “Super Compact/Three Around” in industry lingo, the new size and corresponding content has been under design for more than a year. Enquirer […]
By Libby Esterle Senior Account Executive There is no escaping it. If you work in a public relations and marketing agency like I do, media relations is a big part of the job. Whether it is drafting and distributing releases, crafting thought leadership pieces or bylined columns, or pitching the next “big” story, reporters and […]
Kaity Dunn Account Associate Apps are becoming increasingly popular. In fact, the marketing community predicts that apps are on the way to replace email. But before you decide to create an app for your business, ask yourself these questions: 1. What technology does your audience use? It’s best to meet your audience where […]
By Erika Turan Senior Account Executive Who doesn’t love Mark Wahlberg? I mean, come on. The actor who morphed himself from Boston street hooligan to leader of the Funky Bunch to Calvin Klein underwear model to Hollywood star who rakes in millions in each film is a fairly loveable guy. Wahlberg’s new movie, “Broken City,” also […]
