By Erika Turan, APR Senior Account Executive By my estimation, talented actors have a few options in how to manage their careers: 1. Continue acting, but branch out into sort-of related industries like directing, producing or writing (see: Shirley McClane, Tom Hanks, Julie Andrews). 2. Focus solely on acting, and do it really well (Meryl […]
By: Kaity Dunn Account Associate YouTube has implemented more advertising over the years, and usually when an ad interrupts my video viewing, I’m impatient and a bit resentful of the interruption. But today, I credit the first exception to my disdain of video advertising to toothbrush manufacturer Oral B. In Oral B’s Father’s Day commercial, […]
Kaity Dunn Account Associate 1. Don’t put pressure on yourself to write a perfect first draft. If you critique every sentence as you write, the writing process will feel forced and painful. When writing the first draft, let your ideas flow on the page. You should shoot for a “bad” first draft. The mantra I […]
By Erika Turan, APR Senior Account Executive Mass retailer Abercrombie & Fitch recently attracted a wave of negative media attention when its CEO openly stated that the company “goes after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong […]
By Erika Turan, APR Senior Account Executive Once upon a time, I loved Martha Stewart. I subscribed to her magazine as a fresh-out-of-college, apartment-dwelling single gal, and studied the oversized, matte (not glossy) pages for tips on creating topiary window boxes (still totally going to do that),making a platter of beef wellington (with meringue clouds […]
By Libby Esterle Senior Account Executive Definition of GENERIC- from Merriam-Webster 1 a : relating to or characteristic of a whole group or class :general b : being or having a nonproprietary name <generic drugs> c : having no particularly distinctive quality or application<generic restaurants> 2 : relating to or having the rank of a biological genus — ge·ner·i·cal·ly adverb — ge·ner·ic·ness noun As I sat down with my coffee the other […]
Kaity Dunn Account Associate In the March 15, 2013 Cincinnati Business Courier article titled “Digital marketing evens playing field for the little guys,” James Ritchie highlights how small and medium-sized companies benefit from content marketing and social media engagement. Content marketing has proven to be less expensive than traditional advertising approaches, and it’s also where […]
Erika Turan Senior Account Executive Working at a Cincinnati marketing communications agency, we often find ourselves pitching stories to reporters- some are with local/regional publications, other are with national outlets and even sometimes, they are with international and/or online outlets. Reporters don’t always have it easy and the work is far from glamorous, but it […]
By Libby Esterle Senior Account Executive At Rasor Marketing Communications, we firmly believe in having “two sets of eyes” on everything we draft, especially before it is sent to our clients. Why? Because, regardless of spell check, things can get missed—especially by the original author. A perfect example came when I posted the following on […]
Becky Fickenworth, APR Counselor and Project Manager I wouldn’t say I’m in the same boat with Jane Austen who said, “Surprises are foolish things. The pleasure is not enhanced, and the inconvenience is often considerable,” but for me, a little heads-up is always nice. I got thinking about surprises when I was walking to my […]
