Erika Turan, APR Senior account Executive There are a certain percentage of disclaimers added to advertising and marketing that make me wonder just what the marketer was thinking when it was added. Well, in all likelihood, it wasn’t the marketer, it was probably someone in the legal department. Either way, it doesn’t really matter who […]
By Libby Esterle Senior Account Executive When we first got our DVR, I was in heaven. Even though I fought it for awhile (although I can no longer image WHY I fought it – I think I was worried I would start watching TOO much TV at the time. Silly Libby.), I quickly learned to […]
By Erika Turan APR There was a time, long ago, when people said what they meant. And no, I don’t just mean that they were truthful or direct, but that folks didn’t rely on verbal crutches to get them through a conversation. They could state matter-of-factly, “It was so hot today. I was sweating through […]
Kaity Dunn Account Associate Apps are becoming increasingly popular. In fact, the marketing community predicts that apps are on the way to replace email. But before you decide to create an app for your business, ask yourself these questions: 1. What technology does your audience use? It’s best to meet your audience where […]
By Erika Turan Senior Account Executive Who doesn’t love Mark Wahlberg? I mean, come on. The actor who morphed himself from Boston street hooligan to leader of the Funky Bunch to Calvin Klein underwear model to Hollywood star who rakes in millions in each film is a fairly loveable guy. Wahlberg’s new movie, “Broken City,” also […]
By Erika Turan Senior Account Executive For 15 years, I worked in corporate public relations and marketing departments. Some were big, some were small. But they gave me a unique perspective now that I work on the other side of the coin in a marketing agency. So as someone who was once in your shoes, […]
By Libby Esterle Senior Account Executive You know something is more than just a passing trend if The Disney Channel latches on it to enough to create an entire series. Case in point? The newly-aired “Dog with a Blog” show. And not only does Stan the dog blog, he talks, too! So, what used to […]
By Kaity Dunn Account Associate Infographics (information graphics) are a great way to show complicated content in a streamlined, easy-to-read form. They combine images with data and facts in a visually appealing format. Below are five fun infographics links: • Infographipedia.com – This is an infographics search engine where you can search thousands of infographics […]
By Kaity Dunn Account Associate I’m in the middle of reading Chip Heath and Dan Heath’s New York Times bestseller, Made to Stick: Why Some Ideas Survive and Others Die. In Made to Stick, the Heath brothers write about what makes some ideas “sticky.” A sticky idea is one that is understood, memorable and impactful. […]
Becky Fickenworth, APR What do coconut, sweet potatoes and avocadoes have in common? They’re all foods that never passed by my lips when I was a kid. Maybe I would have eaten one of them if forced to choose between it and cooked spinach. But now that I’m older, those three foods are among my […]
