From innumerable gifs suddenly dancing across the screen to the black background contrasted wildly with the neon-colored text, Myspace used to be cool. While I am by no means saying to model your website after Myspace (I said “used to be cool”), many lessons stand to be learned from the storied evolution of web design […]
By Erika Turan, APR, Senior Account Executive
It’s been 32 years since the Cincinnati Bengals last played in the Super Bowl. Most of the players on this year’s team weren’t even alive the last time that happened. Cincinnati and its neighboring communities have long loved the Bengals, even when they lost. And lost. And lost some more. And occasionally got arrested.
By Elyn Buscani, Business Development When Mason City Council approved a $2 million small business stimulus package, Rasor got a dream project. We had the opportunity to help our longtime client, the City of Mason, distribute much-needed money to support small businesses during the economic crisis caused by the COVID-19 pandemic. Who wouldn’t want this […]
By Libby Esterle, Senior Account Executive One of the best things about working for a Cincinnati-based marketing and communications agency is the wide variety of clients we are fortunate to work with. From partnering with area healthcare systems like Mercy Health and The Jewish Hospital to managing public works projects and providing support to municipalities […]
By Libby Esterle, Senior Account Executive A few months ago, our oldest daughter was one of 40 Cincinnati-area high school students selected to accompany a group of World War II veterans to the National WWII Museum in New Orleans as part of the Gary Sinise Foundation’s Soaring Valor program. It was truly a very touching […]
By: Matt Fickenworth, Intern Originally designed to accommodate 80,000 vehicles a day, the Brent Spence Bridge now carries 160,000 cars, trucks, ambulances and more across the Ohio River between Ohio and Kentucky. It serves as a critical connector, supporting major economic development as goods and services move along I-75 between Michigan and Florida. Re-vamping the […]
Go ahead and Google the word “Fiona,” and the first result you get won’t be the princess from Shrek. Or Fiona Apple, the Grammy-award winning singer. The first page of results is nearly entirely about a baby hippo. Fiona, the bouncing, blubbery hippopotamus born prematurely at the Cincinnati Zoo in 2017, had all the odds […]
There’s a lot of divisiveness in today’s headlines, but there’s one story that virtually every Cincinnatian I know has rallied around this summer — that’s the tale of the Cincinnati Zoo and Botanical Garden’s media darling, Fiona the baby hippo. Unless you’ve been living under a rock or managed to avoid every imaginable news outlet, […]
Back in February, a story surfaced of a Philippines Ogilvy & Mather employee passing away after reportedly working overtime while suffering from pneumonia. The story was heartbreaking, but sadly, the reality of overworked employees in the ad world is nothing new. In an agency environment, the standard is that the client comes first; but at […]
Second only to Facebook, the video-sharing social media site, YouTube, is one of the most-used social media platforms. This says a lot about an Internet user’s preference for video. Video should be included in your public involvement approach since it’s an increasingly popular way to explain information, and can enhance your ability to reach your […]
