By Erika Turan, APR, Senior Account Executive My son is a Cub Scout, and I’ve learned in his four years as a scout to simply not question his resolve when it comes to selling popcorn. Popcorn sales are a fall tradition for scouts. An overwhelming percentage of profits goes back to the neighborhood pack and […]
By Jimmy Caccamo, Account Associate In my last blog I discussed content marketing and how B2B companies have difficulty on the content marketing front. In order to produce great content marketing you need to set some goals. What do you wish to accomplish? Raise awareness, promote a new service, portray company culture, etc.? After you’ve […]
By Jimmy Caccamo, Account Associate I work at Rasor Marketing Communications, a Cincinnati marketing and communications firm. Content marketing presents itself in some form to us every day whether it is for a client or internally, so I’ve developed quite the relationship with it. Content marketing can be demanding, but there is a secret to […]
By Libby Esterle, Senior Account Executive Ah….summer. Summer conjures up so many images– lazy days by the pool, trips to amusement parks, quality bonding time with the kiddos and– working from home as needed while the kids take the dogs for walks and clean their rooms and do household chores all the while leaving you […]
By Libby Esterle, Senior Account Executive For the past few months, some of us at Rasor Marketing Communications have found ourselves knee-deep in drafting and editing several hundred bios for one of our clients. Naturally, over time, we have come to develop a pretty efficient and thorough process for developing consistent, yet personal bios that […]
Kasi Kinnett, Intern Recently Mashable.com published an article about keeping employees happy. It seems that employees are 70 percent more likely to search for a new job after returning from vacation than any other time. Why is this a negative, and how can this be lessened? When employees are not happy not only does it […]
By Kaity Dunn, Account Associate As we enter 2014, I thought I would share my New Year’s resolutions. Enjoy and be sure to post yours in the comments! 1. Figure out how work at my computer while standing Becky Fickenworth places her computer on a box sometimes so she can stand while working. I need to […]
By Erika Turan, APR, Senior Account Executive In a previous life, I worked in the public relations and marketing department of one of Cincinnati’s largest companies. With more than 12,000 employees, 30 of them in the marketing department, there was plenty of work to be done and not enough time to do it. So, I […]
By Kaity Dunn Account Associate I send and receive emails all day. It’s part of the nature of my job as an account associate at this Cincinnati public relations agency. Sometimes when I’m getting swept up in checking things off my list, my emails become more formal, and less “Kaity” when I’m sending messages to […]
By Haley Taylor Project Manager I work with a brilliant group of writers and marketers at a small Cincinnati marketing agency. I am constantly searching for clever ways to communicate the work I do – the financials, metrics and project management side of the business. Upon examining the accumulated fortunes from packing two lunches five […]
