By Jimmy Caccamo, Account Associate On February 18, Huffington Post unleashed its new political satire show, “The HuffPost Show,” onto the world. While I’m sure the Huffington Post found only the best comics, writers and hosts to build this, I can only wonder whether their strategic move will hurt their overall brand. The Huffington Post […]
By Erika Turan, APR Senior Account Executive Whether you work in a public relations and marketing agency as I do, or you’re a firefighter or a CEO or an IT wiz, we’ve all planned special events. It may have been a wedding for 200 or a birthday party for six, but it’s still a special event. […]
By Libby Esterle, Senior Account Executive As part of a Cincinnati-based marketing and communications agency, writing is at the heart of what we do. It serves as the basis for almost everything – from new business proposals to strategic marketing plan development to press releases to website copy. So, not surprisingly, spelling is also a […]
By Erika Turan, APR, Senior Account Executive My son is a Cub Scout, and I’ve learned in his four years as a scout to simply not question his resolve when it comes to selling popcorn. Popcorn sales are a fall tradition for scouts. An overwhelming percentage of profits goes back to the neighborhood pack and […]
By Jimmy Caccamo, Account Associate In my last blog I discussed content marketing and how B2B companies have difficulty on the content marketing front. In order to produce great content marketing you need to set some goals. What do you wish to accomplish? Raise awareness, promote a new service, portray company culture, etc.? After you’ve […]
By Jimmy Caccamo, Account Associate I work at Rasor Marketing Communications, a Cincinnati marketing and communications firm. Content marketing presents itself in some form to us every day whether it is for a client or internally, so I’ve developed quite the relationship with it. Content marketing can be demanding, but there is a secret to […]
By Libby Esterle, Senior Account Executive Ah….summer. Summer conjures up so many images– lazy days by the pool, trips to amusement parks, quality bonding time with the kiddos and– working from home as needed while the kids take the dogs for walks and clean their rooms and do household chores all the while leaving you […]
By Libby Esterle, Senior Account Executive For the past few months, some of us at Rasor Marketing Communications have found ourselves knee-deep in drafting and editing several hundred bios for one of our clients. Naturally, over time, we have come to develop a pretty efficient and thorough process for developing consistent, yet personal bios that […]
Kasi Kinnett, Intern Recently Mashable.com published an article about keeping employees happy. It seems that employees are 70 percent more likely to search for a new job after returning from vacation than any other time. Why is this a negative, and how can this be lessened? When employees are not happy not only does it […]
By Kaity Dunn, Account Associate As we enter 2014, I thought I would share my New Year’s resolutions. Enjoy and be sure to post yours in the comments! 1. Figure out how work at my computer while standing Becky Fickenworth places her computer on a box sometimes so she can stand while working. I need to […]
