By Libby Esterle, Senior Account Executive Yearning for warmer weather, I recently ordered a tank top online. After trying it on, I decided that I wanted to exchange it, just to give me a little more “wiggle room.” Mind you, this was in no way the fault of the company, as they delivered exactly what […]
By: Erika Turan A good friend of mine recently presented at a global conference. It was a great opportunity for him to share his experience working at a Fortune 500 company for more than two decades. However, when he asked me to offer feedback on his presentation, I was struck by how his message […]
By Haley Taylor Our clients often come to us with limited budgets with which to spend on communication and marketing services. We get that. When I’m purchasing a car, I don’t just walk in and say, “I have unlimited funds, please take all you want!” Our agency can and does work within virtually any […]
You’re about to hire a public relations and marketing agency. Maybe you need a full-blown strategic campaign that encompasses everything from media relations to brand work to research to web content. Maybe your team is just stretched to the limits and you need a partner to take the ball and run on some smaller-but-pressing writing […]
By Haley Taylor Rasor Marketing Communications is an award-winning, full-service communications agency in Cincinnati that also happens to be DBE, SBE, WBE and EDGE certified. What do all of those acronyms mean? The alphabet soup identifies our agency as certified to participate in multiple supplier diversity partnerships. Many projects throughout the country have requirements […]
Over the course of my career in marketing communications, I’ve conducted many interviews with clients, their employees, key stakeholders and target audience members across Greater Cincinnati, including backgrounding sessions, media training and prep and as part of comprehensive communications audits—where we take a deep dive into our client’s industry to gain valuable insight so they […]
Back in February, a story surfaced of a Philippines Ogilvy & Mather employee passing away after reportedly working overtime while suffering from pneumonia. The story was heartbreaking, but sadly, the reality of overworked employees in the ad world is nothing new. In an agency environment, the standard is that the client comes first; but at […]
How to Turn an RFP (Rather Frightening Prospect) into an RFP (Really Functional Process) Anyone who is reading this blog and knows me, likely knows that I am pretty Type A. Most definitely a creature of habit, I not only crave but THRIVE on routine. I am a planner who tends be well-organized, and I […]
Love pizza? You’re in really good company. Three billion pizzas, or 46 slices of it are sold for every person in the country, every year. In all, 100 acres of pizza are eaten every day in the U.S. It’s a lot of pepperoni, no question, but it’s also a crowded (and competitive) field. Pizza lovers […]
By Victoria Knepp, Account Associate Stumbling over words, sweaty armpits and “um…um…um,” are some of the many terrors that so many associate with job interviews. Oftentimes people think of a job interview as a place to embellish themselves, put on their best suit, and speak as eloquently as possible. These are all great practices, but […]
