2 Jul

The Advantages of Partnering with a Certified Diverse Supplier

By Haley Taylor


Rasor Marketing Communications is an award-winning, full-service communications agency in Cincinnati that also happens to be DBE, SBE, WBE and EDGE certified. What do all of those acronyms mean? The alphabet soup identifies our agency as certified to participate in multiple supplier diversity partnerships. Many projects throughout the country have requirements for funding levels with certified partners, and we can help you achieve those goals through our outstanding public relations, communications, marketing, measurement and production capabilities.


Partnering with an agency that is also a certified diverse supplier provides you several advantages:

  • When you connect with a broader range of suppliers, you’re likely to find opportunities for better service and pricing.
  • Sticking with the same, larger vendors can lead to a homogenization of thought and product. But partnering with a diverse supplier opens you up to innovation and new thinking.
  • Many corporations and public entities recognize these advantages and have policies and requirements to seek out diverse suppliers. Including certified diverse suppliers in your bidding or RFP process can help your organization achieve those goals.
  • Certified diverse suppliers, like Rasor, have gone through countless hours of application and vetting by a third party that objectively awards certification. That stamp of acceptance means you can trust that you’re getting a proven resource.


Here is a quick primer on the certifications Rasor Marketing Communications holds.


Disadvantaged Business Enterprise(DBE). Rasor is certified by the Ohio Department of Transportation (ODOT) as a DBE. This certification is a federal designation and helps to ensure there is no discrimination in the award of federal DOT contracts for transportation projects.


Small Business Enterprise(SBE).Rasor is certified by the City of Cincinnati as an SBE. The city sets forth goals for projects operating within the City of Cincinnati and provides additional opportunities for designated agencies to work as prime contractors or subcontractors.


WBE – Women’s Business Enterprise– Rasor is certified by WBENC (the Women’s Business Enterprise National Council) as a certified woman-owned business. This certification indicates that a business is more than 51% “owned, controlled, operated and managed by a woman or women.”


Encouraging Diversity Growth and Equity(EDGE) is the certification we have attained from the State of Ohio. This program has established goals for state agencies as they procure services and supplies and gives our agency the opportunity to participate in a variety of Ohio contracts as an EDGE certified agency.


Interested in talking to us about how we can help support your next communications or marketing project? Contact elyn@rasormarketing.com.