By Libby Esterle, Senior Account Executive As a member of a Cincinnati-based marketing and communications agency, I wrote a blog awhile back recounting some memorable ads throughout the ages. And much like TV ads that vary in tone from country to country, I realized a lot of the shows I stream on Netflix or Amazon […]
By Brittnay Bell Social media has modernized what was previously known as word-of-mouth advertising. The digital age of sharing, liking, tweeting and tagging one person now has the ability to reach hundreds, thousands and even millions of people instantaneously, with just one post. We’ve previously written about how brands can utilize influencer marketing to reach […]
Reach your target audience with genuinely crafted content for meaningful relationships. By Brittnay Bell Social media influencers are personas who have built engaged communities on social platforms around their personal brand. Through carefully crafted content, authentic interactions, and witty and engaging personalities, social influencers connect with their followers and build micro communities of users who […]
By Stephanie Rasor There are few topics that the wisdom of Stephen Covey can’t bring enlightenment to. Recently, I searched for tips on evaluating priorities and Covey’s lesson on big rocks and little rocks turned up. For those not familiar, the gist is when you make space for the big rocks (key priorities) then the […]
By Libby Esterle, Senior Account Executive A few months ago, our oldest daughter was one of 40 Cincinnati-area high school students selected to accompany a group of World War II veterans to the National WWII Museum in New Orleans as part of the Gary Sinise Foundation’s Soaring Valor program. It was truly a very touching […]
By Brittnay Bell, Account Executive So, you’re ready to start or improve your blog and you’re wondering where to start? Well you’ve come to the right place. The following tips are easy to follow and serve as a starting point for any blog post. Pick an interesting topic A blog is a great communication tool […]
By Libby Esterle, Senior Account Executive Yearning for warmer weather, I recently ordered a tank top online. After trying it on, I decided that I wanted to exchange it, just to give me a little more “wiggle room.” Mind you, this was in no way the fault of the company, as they delivered exactly what […]
By: Mimi Rasor and Allison Neikirk It happens at every organization: over-reporting. Teams create reports, then more reports and even more reports, each with their own format and level of detail. Then when it comes time for strategic planning or leadership team meetings, it’s nearly impossible to combine all the pieces to create a single […]
By: Matt Fickenworth, Intern Originally designed to accommodate 80,000 vehicles a day, the Brent Spence Bridge now carries 160,000 cars, trucks, ambulances and more across the Ohio River between Ohio and Kentucky. It serves as a critical connector, supporting major economic development as goods and services move along I-75 between Michigan and Florida. Re-vamping the […]
By: Matt Fickenworth, Intern When the government takes on an infrastructure improvement project, they’re required to get the public involved. They need to get public input and opinions before they can move forward. The challenge is reaching a diverse group of people across all ages, which can be tough when each generation receives their […]
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