Authenticity Is Cooler Than the Starbucks Bearista Cup
At the time of this post, the cup is going for $1,000 on eBay and there have been physical fights in-store. So, why did this hype work?
Tag Archives: Strategy
12
Nov
10
Aug
Shark! Gaining attention quickly
By Elyn Buscani (Account Manager) and Lauren Reed (Intern) Since 1988, viewers have anticipated the annual terror premiering on Discovery Channel: Shark Week. Shark Week is the longest-running cable television programming event in history. Every year, people anxiously wait to see the latest shark shows such as Tyson vs. Jaws and Air Jaws. The […]
2
Jun
Focus on the Long-Term: 3 Easy Tips to Get Out of the Grips of Short-Term Distractions
By Elyn Buscani, Account Manager In February, our entire agency did something rarely found these days: we spent most of a day in-person, working on long-term strategic planning. (To illustrate the difficulty in focusing on the long-term, a spike in COVID-19 positivity rates pushed this event a month later than intended.) If you’ve also been […]
9
Mar
Do You Know What GOST Stands For?
By Lynn Corbitt, Account Executive
When you work with a marketer, chances are at some point they’ll use the acronym GOST. (And no, that’s not a misspelling of “ghost!) If they don’t use the acronym, then they’re likely just skipping that part and going straight to the four words themselves: goals, objectives, strategies and tactics. A great plan is more likely to deliver great results, which is what happened for one of our clients, Mercy Health.
12
Jan
Refresh, Re-Evaluate and Re-NEW YEAR
By Victoria Knepp, Account Executive
The title pun sounded better in my head – I (like you) am still recovering from the hustle and bustle and much-needed break(ish) of the holidays.
Just like the diet we’ll start (and quit), the bad habit we’ll try to kick, and the unrealistic, albeit exciting list of goals we’ll set for ourselves this month, you can also dive into refreshing your social strategy.
15
Dec
Practice Makes (Email Marketing) Perfect, Part II
By Libby Esterle, Senior Account Executive
As part of my blog “series” on social media and email marketing, I wanted to share some final thoughts on email marketing to wrap things up as we head into the new year.
1
Dec
Practice Makes (Email Marketing) Perfect, Part I
By Libby Esterle, Senior Account Executive
Over the summer I shared some best practices and recommendations for leveraging social media at events and figured a nice follow up would be to do the same for email marketing. Much like websites, email marketing is here to stay and, when used strategically and thoughtfully, it can be a vital resource to maintain and build a loyal customer base and generate and convert leads.
3
Nov
Small Marketing Budget? Try This Easy Hack
By Erika Turan, APR, Senior Account Executive
Marketing budgets are among the first to be trimmed when organizations need to tighten their belts. Then there are companies whose marketing budgets are tight no matter what, sometimes due to the nature of their finances, like non-profits or small businesses, sometimes because leadership or finance doesn’t yet see the value of allocating for marketing.
13
Jan
Social Strategy 2021: Focus on Engagement, Not Follower Count
By Brittnay Bell, Account Executive As 2020 comes to an end (anyone else let out a huge sigh?!), and we look ahead to 2021, I’m sure you find yourself evaluating and planning your social strategy. I’m here to encourage you to focus on content that will grow your engagement, not your followers, because social media […]
30
Dec
Are You Paying Attention?
How Leveraging the Media in Clever Ways Can Help You Stand Out By Libby Esterle, Senior Account Executive As part of a regional marketing and communications agency, our team is well-versed in working with the media. From proactive pitching to distributing press releases to coordinating and hosting press conferences and events, our agency has many […]