By Victoria Knepp, Account Associate Anyone in marketing knows social media is a quintessential tool in any company’s marketing strategy. This tool is incredibly useful, but only if you use it correctly. The way you use social media personally versus professionally can be starkly different, and like any marketing tool, there are do’s and don’ts […]
By Victoria Sabato, Account Associate In a world of “Friday Bride Days” on TLC, wedding fantasy Pinterest boards, the ever-so-famous The Knot and Wedding Wire online planning tools, plus my own wedding coming up in less than six months now, I’m surrounded by all wedding everything. The day I got engaged I cried, laughed and […]
Mashable’s article about Facebook features that should exist (such as an explanation with a relationship status change) got me thinking about notifications that I would like to see on Facebook: 1. If someone is posting a cryptic status update fishing for attention and responses, they should be required to show up in a different color […]
By Victoria Knepp, Account Associate When scrolling through your Facebook newsfeed you’re probably liking, commenting, posting and interacting with your friends…unless you’re stalking, in which case I promise I won’t judge. But if you pay close attention, not to the person you’re Facebook stalking, but to the person with whom you’re interacting, chances are you’ve […]
By Kasi Detmer, Account Associate With so much social media in everyone’s lives, the pressure is on to not get hidden from your friends’ timelines, or have your tweet skipped over. And we’re all a little tired of reading the same repetitive posts all of the time. Oh it’s raining outside? Bring on the 400 […]
By Kaity Dunn, Account Executive I don’t follow professional sports very closely, but this recent ABC News headline caught my attention: “#Flexball: The Unfortunate Hashtag That Appeared Behind Bill Belichick” In this article, the reporter writes that during a recent press conference, the New England Patriot’s head coach Bill Belichick was trying to address accusations […]
By Kasi Detmer, Account Associate Finally! Facebook has enabled the search bar with the ability to search for past posts. No more scrolling back through every single one of the last year’s posts, or trying to remember which album you saved a picture to while waiting for the 600 pictures to load so that you […]
By Kasi Detmer, Account Associate Forget working out! Social media is at the heart of what I love and as we near the end of 2014, I’ve created my list of social media resolutions: Try a new network. Sometimes I find myself in the trap that most folks do who were at a functioning age […]
By Jimmy Caccamo, Account Associate In my last blog I discussed content marketing and how B2B companies have difficulty on the content marketing front. In order to produce great content marketing you need to set some goals. What do you wish to accomplish? Raise awareness, promote a new service, portray company culture, etc.? After you’ve […]
By: Kaity Dunn, Account Associate Working for a Cincinnati marketing communications and PR agency means we have to keep our social media content strategies fresh and focused. The best way to decide what type of content to post to your social media channels is to first ask yourself and your company leadership this question: What […]
