By Victoria Knepp, Account Associate There are misconceptions in every industry and oftentimes those industries call on us as a marketing communications agency to debunk those. This time, we’re debunking our own. “So you’re in PR…” “…All you do is plan events, right?” Wrong. Event Planning is a reputable and talent-rich (and definitely much more […]
By Victoria Knepp, Account Associate You always hear people who work in agencies say, “every day is different,” and I couldn’t agree more. Working in a marketing communications agency is definitely a one-of-a-kind job, and every day is definitely different. Agency life is starkly different than any other business structure, and I like to think […]
Words from the Wise on Media Relations By Victoria Knepp, Account Associate Recently I got to dive headfirst into what we in the marketing communications field call the wonderful world of media relations. Oftentimes media is our bridge to publicizing our client’s product or event to all the local – and sometimes even national – […]
By Kaity Dunn, Account Executive Part of the work that I do for this Cincinnati public relations and marketing firm requires that I work alone at my computer for most of the day. While I’m processing an idea for a writing project or keeping track of my task list, sometimes I say the things I’m […]
By Victoria Knepp, Account Associate Last week, Rasor Marketing Communications attended The PRSA Blacksmith Awards, or what I’ve always called it, the Grammys of the PR world. It is a night to celebrate the best of the best in Greater Cincinnati’s public relations community, where exceptional campaigns receive recognition. Each recognition comes with a framed […]
By Erika Turan, APR, Senior Account Executive Familiar with the Vineyard Vines brand? The uber-preppy line of clothing is based in Connecticut, and has earned legions of fans with its bright colors and iconic happy whale logo. Tween girls are among the brand’s biggest followers, attracted to dresses, hoodies and outfits emblazoned with anchors and […]
By Kasi Detmer, Account Associate Our digital world has completely changed the way that we interact with each other, personally and professionally. […]
By Kaity Dunn, Account Executive I don’t follow professional sports very closely, but this recent ABC News headline caught my attention: “#Flexball: The Unfortunate Hashtag That Appeared Behind Bill Belichick” In this article, the reporter writes that during a recent press conference, the New England Patriot’s head coach Bill Belichick was trying to address accusations […]
By Kaity Dunn, Account Associate When I was just beginning to learn to play tennis, one of the many tips my coach constantly repeated to me was to always keep my feet moving, and to never “stand on my heels.” In other words, he wanted me to physically prepare myself for the next shot. This […]
By: Kaity Dunn, Account Associate 1. Take interest in the news PR professionals work closely with members of the media to help pitch stories for clients. An understanding of the kinds of stories certain local reporters cover, as well as their schedule, will help you foster relationships with them and increase the chance of […]
