By: Jimmy Caccamo, intern Branding is one of the most important tools in a company’s tool belt. Branding can separate you from the competition, deliver brand loyalty from your target market and create company growth. Branding is, in essence, what helps easily diversify the marketplace. Since social media has been introduced businesses have found new […]
By Libby Esterle Senior Account Executive The other night my husband finally got around to greasing several of our squeaky doors and I happened to notice that he was using white lithium grease vs. the kind that can stain doorframes and carpeting. And I just remember thinking “Well, that makes sense. Also, it’s about time.” […]
By Jimmy Caccamo Intern Many of you know of Dove’s most recent advertising ingenuity. The Dove Real Beauty “Sketches” clip (links copied below) has hit another homerun. The clip has 114 million hits in 25 languages stretching to 33 Dove Youtube channels. Does this ad reinforce product loyalty? Does it convert non-Dove brand users to […]
By Libby Esterle Senior Account Executive Definition of GENERIC- from Merriam-Webster 1 a : relating to or characteristic of a whole group or class :general b : being or having a nonproprietary name <generic drugs> c : having no particularly distinctive quality or application<generic restaurants> 2 : relating to or having the rank of a biological genus — ge·ner·i·cal·ly adverb — ge·ner·ic·ness noun As I sat down with my coffee the other […]
By Kaity Dunn Account Associate I used to think the term “brand” only applied to businesses or goods. However, with the surge of online platforms made for individual expression, the term “personal brand” has appeared to name the obligation we have to identify ourselves in this connected world. Of course our online presence is important, […]
My husband I took a grown-up trip not that long ago. He had a milestone birthday, and friends were celebrating their fourth “babymoon,” so we opted for a long weekend sans kids. Our travel agent suggested the Ritz-Carlton Rose Hall in Jamaica. Lo and behold, they were running a deal even we could swing, so […]
