Time to Check Your Brand Kit: 6 Elements You Should Prioritize
If you want your business to gain traction, your target market needs to have a clear understanding of who you are and what you do.
Tag Archives: Advertising
12
Jan
23
Sep
Social Media Best Practices in 2025
September 2025 Social media is an integral part of any communications strategy. However, you’re likely trying to reach a range of different people, which means you’ll need to have a presence on multiple platforms. We recently hosted a media and social media training for one of our clients, and this is some of the content […]
19
Aug
The Rebirth of the Jingle: How to Use the Earworm in Modern Day Marketing
Jingles wiggle their way into our brains and never leave, thanks to the science behind catchiness and earworms. Though jingles might not be the pinnacle of marketing techniques in the modern day, the earworm can still work for you.
11
Mar
Catching Eyes and Turning Heads: 5 Tips to Create an Effective Informational Display
By Amy Clay March 2025 When you spend as much time planning and executing public meetings and open houses as the Rasor team does, you start to think in terms of how best to impart a lot of information to a diverse audience in a short time. While informational boards are often the tool of […]
18
Nov
Your Ad Here! A Short Guide to Effective Outdoor Advertising
By Libby Esterle November 2024 Awhile back I wrote a blog about effective (road trip) travel marketing that included a few examples of outdoor advertising and this gave me inspiration to expand on that here and share some tips. When it comes to outdoor, less really is more. Having said that, it can be tricky […]
3
Apr
Why is influencer marketing so… influential?
By Victoria Knepp, Consultant April 2024 The one and only. The infamous. The irreplaceable (apparently). The Stanley. No, not from The Office, although he’s a star in his own right. Not the NHL trophy either, that’s way outside my wheelhouse. The cup. That’s it. That’s all it is, is a cup. Right? Wrong. (Kind of.) With […]
22
Feb
How to Rebrand Your Social Media Accounts
By Lynn Corbitt, Account Executive Like it or not, social media is an important part of business – of marketing. Yes, it can be a headache and a place where people like to complain from behind the anonymity of their computer screens, but it can also be a way to connect with customers, stakeholders […]
30
Nov
Social Media Changes You Need to Know (Hint: Video is Taking Over)
Victoria Knepp, Consultant Recently, the Rasor team got an email from Lynn Corbitt about another – yes another – Facebook algorithm update. Three things: One, Lynn is awesome. She keeps us all up to date on the latest industry and client news. In case you’re wondering, she’s also kind, funny, and super cool. (Go […]
17
Nov
Crafting the Perfect Image for Your Facebook Ad
By Lauren Reed, Intern Facebook is a great place to spread awareness. According to Pew Research Center, 69% of Americans have a Facebook account and 49% of those users log on multiple times a day. Ads on Facebook are easy to make via Facebook’s ad program and can be cheaper than more traditional media […]
29
Sep
How to Make your Advertising Dollars Work for You
By Libby Esterle, Senior Account Executive Back in the day when I started in this industry, paid marketing (advertising) and non-paid marketing (PR, editorial/media relations/etc.) were separate animals and, as a result, advertising wasn’t typically something a traditional PR agency was involved with. In fact, when I moved to Cincinnati in 1999, I worked […]