By Abby Brown, Creative Associate “Can you teach me how to use those emoji things?” my mother once asked me at the dinner table. Full disclosure: I don’t particularly love teaching my parents about technology. It requires a lot of patience and time, both of which I do not have. My mother sent me rat […]
By Victoria Knepp, Account Associate Long story short, no. In the marketing communications industry, grammar, spelling and punctuation are everything. One minor mistake could ruin your agency’s or even worse, your client’s reputation. Even today, with your good ol’ pal spell check, there are some laughable errors out there. The problem now is that we […]
By Sabrina Fawley, Intern Everyone loses his or her creativity from time to time. Sitting in an office for eight hours can sometimes zap your creativity, no matter how chicly furnished – I mean our office is gorgeous! Since working at Rasor Marketing Communications in beautiful Montgomery, Ohio and settling myself into a new office/work […]
By Libby Esterle, Senior Account Executive As part of a Cincinnati-based marketing and communications agency, writing is at the heart of what we do. It serves as the basis for almost everything – from new business proposals to strategic marketing plan development to press releases to website copy. So, not surprisingly, spelling is also a […]
By Libby Esterle, Senior Account Executive Ahh…the holidays. Time for evergreen wreaths and trees, shopping, friends and family gatherings and, for most of us, anyway, giving and receiving the annual holiday greeting cards. After all, holiday cards are a relatively easy and inexpensive way to reconnect with people both near and far, see how big […]
By Kasi Detmer, Account Associate You want to come across as the savvy public relations professional that you are but it can seem intimidating to think about pitching stories to major media outlets. As a Cincinnati public relations professional I spend a lot of my time doing media relations, a part of that being spent […]
By Kaity Dunn, Account Associate This past weekend, my friend texted me asking me to come over immediately to help with her move. She’s not one to ask for help often, so I knew it must have been an emergency. I dropped what I was doing and hopped in my car. As I drove to […]
By Libby Esterle, Senior Account Executive About a year ago, I wrote a blog emphasizing the importance of carefully proofreading everything we draft and used a humorous personal Facebook post as an example. But, some things never change, and the need to carefully proof EVERYTHING we do at our Cincinnati marketing and communications firm, is […]
By: Erika Turan, APR, Senior Account Executive My job at a Cincinnati marketing communications agency is a little like being an actress. At least, this is what I tell myself when I’ve got writer’s block and a deadline. To write successfully means that my colleagues and I often need to assume the voice of our […]
By Libby Esterle, Senior Account Executive For the past few months, some of us at Rasor Marketing Communications have found ourselves knee-deep in drafting and editing several hundred bios for one of our clients. Naturally, over time, we have come to develop a pretty efficient and thorough process for developing consistent, yet personal bios that […]
