Category Archives: Public Relations

5 Mar
12 Feb

5 Words That Make Reporters (and PR Folks) Cringe

By Libby Esterle Senior Account Executive There is no escaping it. If you work in a public relations and marketing agency like I do, media relations is a big part of the job. Whether it is drafting and distributing releases, crafting thought leadership pieces or bylined columns, or pitching the next “big” story, reporters and […]

29 Jan

It was so hot, my pants were LITERALLY on fire

By Erika Turan APR There was a time, long ago, when people said what they meant. And no, I don’t just mean that they were truthful or direct, but that folks didn’t rely on verbal crutches to get them through a conversation. They could state matter-of-factly, “It was so hot today. I was sweating through […]

22 Jan

Mark Wahlberg’s new movie gets creative marketing twist with Twitter

By Erika Turan Senior Account Executive Who doesn’t love Mark Wahlberg? I mean, come on. The actor who morphed himself from Boston street hooligan to leader of the Funky Bunch to Calvin Klein underwear model to Hollywood star who rakes in millions in each film is a fairly loveable guy. Wahlberg’s new movie, “Broken City,” also […]

17 Jan

3 things your marketing communications agency isn’t telling you

By Erika Turan Senior Account Executive For 15 years, I worked in corporate public relations and marketing departments. Some were big, some were small. But they gave me a unique perspective now that I work on the other side of the coin in a marketing agency. So as someone who was once in your shoes, […]

10 Jan

Five infographics links worth viewing

By Kaity Dunn Account Associate Infographics (information graphics) are a great way to show complicated content in a streamlined, easy-to-read form. They combine images with data and facts in a visually appealing format. Below are five fun infographics links: • Infographipedia.com – This is an infographics search engine where you can search thousands of infographics […]

8 Jan

How to create a great internship program, mentor great talent, and lose 20 pounds

By Erika Turan, APR Senior Account Executive In a previous life, I worked in the public relations and marketing department of one of Cincinnati’s largest companies. With more than 12,000 employees, 30 of them in the marketing department, there was plenty of work to be done. I volunteered to coordinate our department’s internship program, and […]

13 Dec
11 Dec

what is my belly button saying?

By Kaity Dunn Account Associate I used to think the term “brand” only applied to businesses or goods. However, with the surge of online platforms made for individual expression, the term “personal brand” has appeared to name the obligation we have to identify ourselves in this connected world. Of course our online presence is important, […]