By Erika Turan, APR Senior Account Executive Mass retailer Abercrombie & Fitch recently attracted a wave of negative media attention when its CEO openly stated that the company “goes after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong […]
By Erika Turan, APR Senior Account Executive Once upon a time, I loved Martha Stewart. I subscribed to her magazine as a fresh-out-of-college, apartment-dwelling single gal, and studied the oversized, matte (not glossy) pages for tips on creating topiary window boxes (still totally going to do that),making a platter of beef wellington (with meringue clouds […]
Erika Turan Senior Account Executive Working at a Cincinnati marketing communications agency, we often find ourselves pitching stories to reporters- some are with local/regional publications, other are with national outlets and even sometimes, they are with international and/or online outlets. Reporters don’t always have it easy and the work is far from glamorous, but it […]
Becky Fickenworth, APR Counselor and Project Manager I wouldn’t say I’m in the same boat with Jane Austen who said, “Surprises are foolish things. The pleasure is not enhanced, and the inconvenience is often considerable,” but for me, a little heads-up is always nice. I got thinking about surprises when I was walking to my […]
Erika Turan, APR Senior Account Executive Howdy, partner. It took me awhile to realize just how much further I could go with great vendor partners. For the first few years of my career, vendors were just people to go to when I needed to buy stuff. They weren’t part of the team. Fast forward a […]
By Kaity Dunn Account Associate Inchworm, inchworm/Measuring the marigolds/You and your arithmetic/You’ll probably go far. For some reason I often think of this poem when I’m reporting the media hits a client has secured for an announcement or event. It’s like I’m an inchworm that works at a Cincinnati PR agency instead of garden. Aside […]
Kaity Dunn Account Associate In order to make informed marketing and communications decisions, it’s important to have data as a compass to guide the messaging. At our Cincinnati public relations agency, Rasor Marketing Communications, we often use surveys to measure public awareness and opinion for a project or service. For some large transportation projects for […]
By Erika Turan, APR Senior Account Executive There are at least a hundred good reasons to think about hiring a marketing communications agency. Here are a few reasons to think about hiring a great marketing communications agency. 1. Because they can provide an outside perspective. Before working in an agency, I spent 15 years in […]
By Erika Turan, APR Senior Account Executive In a previous life, I worked for one of the biggest companies in Cincinnati, with about 12,000 employees. I volunteered to head the public relations & marketing department’s internship program, and for several years, dozens of interns rotated through our ranks. I learned a lot about managing interns […]
By Erika Turan, APR Senior Account Executive I’m dating myself here, but as a little kid, Walter Cronkite was the newsman for our house (which begs the question as to why a little kid was watching the news, but whatever). Walter Cronkite was the CBS Evening News anchorman for a staggering 19 years, starting in […]
