By Erika Turan, Senior Account Executive Have you heard about “50 Shades of Grey?” Of course you have. The salacious novel burst onto best seller lists in 2012 and has since spun off everything from sexy hotel packages to a controversially-cast movie currently in development. But are you ready for the official “50 Shades” wine? […]
By Mimi Rasor, APR President Selecting a marketing firm for a long-term relationship can be tricky. It isn’t just about making sure they have strong project managers, writers and experience among their ranks. It’s really about entrusting a third party to understand your brand and communicate it as passionately as you would. If you’ve ever […]
By Erika Turan, Senior Account Executive I recently received an email from Pottery Barn. And the subject line sounded as confused as we, the consumers, tend to feel this time of year: “NEW for Halloween & Thanksgiving + Christmas Sneak Peek!” First off, it was September 12. A full six weeks before Halloween, never mind […]
By Libby Esterle, Senior Account Executive Every day when I drive to our Cincinnati marketing and communications agency office, I pass by what I (and another colleague who takes the same route) consider to be a strange investment on the part of one particular homeowner. It is a gate. A lovely, impressive and rather imposing […]
By Libby Esterle, Senior Account Executive Going to the library with my daughters has been an almost weekly event for the past several years. In that time, I’ve talked to and befriended (at least in my mind, they may feel like they are “just doing their job”) most of the librarians at the Amelia branch […]
By Erika Turan, APR Senior Account Executive As I survey my home, I realize sheepishly that despite my tendencies toward organization and de-cluttering, the house is riddled with things we don’t need. I’m not confessing all of them, but let’s just say you might find a Snuggie, a Chillow https://www.chillow.com/?gclid=CJnnu67Q5rgCFRSVMgodCzAAxw and a squeeze tube that […]
By Erika Turan, APR, Senior Account Executive Summer movie season is upon us. What are you most excited to see? “Man of Steel”? “Monsters University”? “The Lone Ranger”? It’s ok if you said “The Smurfs 2”. More and more, going to the movies means “going to see some really obvious product placements.” A good product […]
By Erika Turan, APR Senior Account Executive Having a few case studies at the ready can come in mighty handy these days. A case study provides a summary, analysis and results from a marketing or public relations campaign. They can be used to: illustrate to your leadership team what you’ve found to be effective (or […]
By Jimmy Caccamo Intern I recently read an article that was accompanied by a video displaying some of the most adventurous wedding proposals I had ever seen. At first I viewed these clips for my own personal enjoyment, but then the marketer in me began to take over. I began replacing the people being proposed […]
By Libby Esterle Senior Account Executive I hate being lost. I hate when things go missing. I hated how the creators of “Lost” punished us viewers with the series finale. Unfortunately for me, this is actually the second time I’ve written this blog (sort of) as my first version went missing. Given that, I’m going […]
