By Abby Brown, Creative Associate You’ve barely digested all that Halloween candy when you start to see the signs. The decorations already line every retail store in America. The music starts infiltrating your favorite radio station. Your eggnog-loving friend is already getting jolly. Slowly you realize, despite the fact that it’s still early November, Christmas […]
By Abby Brown, Creative Associate It’s been a half hour, and you still haven’t talked to a single soul. You’re trying not to sweat through your blazer in the summer heat, and the promised ‘light appetizers’ are nowhere to be found. The dimly lit and loud bar is filled with professionals with color-coded nametags, but […]
By Victoria Knepp, Account Associate When scrolling through your Facebook newsfeed you’re probably liking, commenting, posting and interacting with your friends…unless you’re stalking, in which case I promise I won’t judge. But if you pay close attention, not to the person you’re Facebook stalking, but to the person with whom you’re interacting, chances are you’ve […]
By Erika Turan, APR, Senior Account Executive Just about every month for the past couple of years, I’ve received an unassuming-looking envelope in the mail from a local plumbing company. Contained within isn’t a flashy card about fast service or expertise. There’s no coupon for a discount. In fact, there’s usually not a single mention […]
By Jimmy Caccamo, Account Associate On February 18, Huffington Post unleashed its new political satire show, “The HuffPost Show,” onto the world. While I’m sure the Huffington Post found only the best comics, writers and hosts to build this, I can only wonder whether their strategic move will hurt their overall brand. The Huffington Post […]
By Erika Turan, APR, Senior Account Executive My son is a Cub Scout, and I’ve learned in his four years as a scout to simply not question his resolve when it comes to selling popcorn. Popcorn sales are a fall tradition for scouts. An overwhelming percentage of profits goes back to the neighborhood pack and […]
By Jimmy Caccamo, Account Associate In my last blog I discussed content marketing and how B2B companies have difficulty on the content marketing front. In order to produce great content marketing you need to set some goals. What do you wish to accomplish? Raise awareness, promote a new service, portray company culture, etc.? After you’ve […]
By Jimmy Caccamo, Account Associate I work at Rasor Marketing Communications, a Cincinnati marketing and communications firm. Content marketing presents itself in some form to us every day whether it is for a client or internally, so I’ve developed quite the relationship with it. Content marketing can be demanding, but there is a secret to […]
By Jimmy Caccamo, Account Associate To be an effective communicator you will need an audience (and I’m not talking about the audience of stuffed animals you entertained in second grade.) Today, businesses are trying to get in front of consumers in creative ways, yet the mass communication channels that existed 10 years ago are not […]
By Erika Turan, APR, Senior Account Executive Special events are a core tool in marketing and communications and can be a great way to connect your audience to your product or service. The events themselves can run the gamut from an open house to a public seminar to a gala. And while events can play […]
