By Jimmy Caccamo, Account Associate I work at Rasor Marketing Communications, a Cincinnati marketing and communications firm. Content marketing presents itself in some form to us every day whether it is for a client or internally, so I’ve developed quite the relationship with it. Content marketing can be demanding, but there is a secret to […]
By Jimmy Caccamo, Account Associate To be an effective communicator you will need an audience (and I’m not talking about the audience of stuffed animals you entertained in second grade.) Today, businesses are trying to get in front of consumers in creative ways, yet the mass communication channels that existed 10 years ago are not […]
By Erika Turan, APR, Senior Account Executive Special events are a core tool in marketing and communications and can be a great way to connect your audience to your product or service. The events themselves can run the gamut from an open house to a public seminar to a gala. And while events can play […]
By Libby Esterle, Senior Account Executive About a year ago, I wrote a blog emphasizing the importance of carefully proofreading everything we draft and used a humorous personal Facebook post as an example. But, some things never change, and the need to carefully proof EVERYTHING we do at our Cincinnati marketing and communications firm, is […]
By Erika Turan, APR, Senior Account Executive Just when exactly did a lowly gourd previously known only for its ability to both be carved to decorate a front porch and cooked to fill a pie become a marketing juggernaut? The exact date is unknown, but my work at a Cincinnati marketing agency got me pondering […]
By: Erika Turan, APR, Senior Account Executive In a world where buzz words like “align,” “digital optimization” and “brand speak” get tossed around like salad, it can be alarmingly easy to lose sight of the basics. At our Cincinnati-based marketing communications agency, we think it’s important to not only focus on the complex strategy, but […]
By: Jimmy Caccamo, Account Associate Ellie Goulding is a 28-year-old English singer-songwriter. She burst onto the scene in 2010. Goulding’s unique voice and heartfelt lyrics have captured the hearts of many men and women around the U.S. and the world. As a marketer working at a Cincinnati marketing and communications firm, my mind wanders to […]
By: Becky Fickenworth, APR, Counselor & Project Manager If you Google, “What is the definition of customer relationship management (CRM)?” here’s what you’ll find: CRM is a system for managing a company’s interactions with current and future customers. It involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support. Personally, I think this […]
By: Kaity Dunn, Account Associate Working for a Cincinnati marketing communications and PR agency means we have to keep our social media content strategies fresh and focused. The best way to decide what type of content to post to your social media channels is to first ask yourself and your company leadership this question: What […]
By: Erika Turan, APR, Senior Account Executive My job at a Cincinnati marketing communications agency is a little like being an actress. At least, this is what I tell myself when I’ve got writer’s block and a deadline. To write successfully means that my colleagues and I often need to assume the voice of our […]
