Category Archives: Business

16 Jul

5 Tips for Maximizing Your Internship

By Jimmy Caccamo Intern Every student is looking for an internship of some sort during their college career, and in today’s economy and competitive intern market your perfect internship can be near impossible to find. What should an ambitious young student do? You have already applied to over a dozen companies, you have interviewed numerous […]

9 Jul

Are you cultivating resilience?

Erika Turan, APR Senior Account Executive   Are you cultivating resilience? Kanye West would tell you “that that that that don’t kill you, will only make you stronger”   Employers typically work hard to create an engaged workforce, with focus on creating cultures that reward hard work and mining enthusiasm for the work that needs […]

20 Jun

4 More Tips to Create a Great Internship Program

By Erika Turan, APR Senior Account Executive In a previous blog, I offered four tips to create a great internship program based on the experience I’ve had supervising interns for many years. Here are four more tips: 1.Make your intern feel welcome When I was in college, I spent a semester away from my school […]

30 Apr

Four Eyes ARE Better Than Two

By Libby Esterle Senior Account Executive At Rasor Marketing Communications, we firmly believe in having “two sets of eyes” on everything we draft, especially before it is sent to our clients. Why? Because, regardless of spell check, things can get missed—especially by the original author. A perfect example came when I posted the following on […]

19 Mar

7 great tips to be an amazing intern

By Erika Turan, APR Senior Account Executive In a previous life, I worked for one of the biggest companies in Cincinnati, with about 12,000 employees. I volunteered to head the public relations & marketing department’s internship program, and for several years, dozens of interns rotated through our ranks. I learned a lot about managing interns […]

14 Mar

Word to Your Mother

By Erika Turan, APR Senior Account Executive I’m dating myself here, but as a little kid, Walter Cronkite was the newsman for our house (which begs the question as to why a little kid was watching the news, but whatever). Walter Cronkite was the CBS Evening News anchorman for a staggering 19 years, starting in […]

17 Jan

3 things your marketing communications agency isn’t telling you

By Erika Turan Senior Account Executive For 15 years, I worked in corporate public relations and marketing departments. Some were big, some were small. But they gave me a unique perspective now that I work on the other side of the coin in a marketing agency. So as someone who was once in your shoes, […]

8 Jan

How to create a great internship program, mentor great talent, and lose 20 pounds

By Erika Turan, APR Senior Account Executive In a previous life, I worked in the public relations and marketing department of one of Cincinnati’s largest companies. With more than 12,000 employees, 30 of them in the marketing department, there was plenty of work to be done. I volunteered to coordinate our department’s internship program, and […]

18 Dec
2 Nov

Applying fantasy football lessons to business team meetings

Applying fantasy football lessons to business team meetings First, I have to admit – I love pro football. Growing up with Cincinnati Bengals www.bengals.com made it easy to jump on the bandwagon at an early age. Having a family who celebrates Sunday afternoon games as if they were holiday dinners reinforces that enjoyment. Joining a […]