By Libby Esterle Senior Account Executive I hate being lost. I hate when things go missing. I hated how the creators of “Lost” punished us viewers with the series finale. Unfortunately for me, this is actually the second time I’ve written this blog (sort of) as my first version went missing. Given that, I’m going […]
By Erika Turan, APR Senior Account Executive When did “sex sells” become the mantra for advertising? I can’t prove it, but I think I can make a convincing argument that there are some Egyptian hieroglyphics out there of a voluptuous young woman who wants to sell cat embalming for your personal tomb. Whenever it started, […]
By Erika Turan, APR Senior Account Executive By my estimation, talented actors have a few options in how to manage their careers: 1. Continue acting, but branch out into sort-of related industries like directing, producing or writing (see: Shirley McClane, Tom Hanks, Julie Andrews). 2. Focus solely on acting, and do it really well (Meryl […]
By: Kaity Dunn Account Associate YouTube has implemented more advertising over the years, and usually when an ad interrupts my video viewing, I’m impatient and a bit resentful of the interruption. But today, I credit the first exception to my disdain of video advertising to toothbrush manufacturer Oral B. In Oral B’s Father’s Day commercial, […]
By Erika Turan, APR Senior Account Executive Cincinnati-based grocery store chain Kroger recently announced a pilot program that allows that will allow you to scan and bag your items as you go. Then, when it’s time to check-out, the scan device transfers your purchase information to the check-out station and you are out the door […]
By Mimi Rasor, APR President On March 11, the Cincinnati Enquirer became only the second major daily paper in the country to move to a new compact 10.5″ x 14.67″ size. Called the “Super Compact/Three Around” in industry lingo, the new size and corresponding content has been under design for more than a year. Enquirer […]
By Kaity Dunn Account Associate Inchworm, inchworm/Measuring the marigolds/You and your arithmetic/You’ll probably go far. For some reason I often think of this poem when I’m reporting the media hits a client has secured for an announcement or event. It’s like I’m an inchworm that works at a Cincinnati PR agency instead of garden. Aside […]
By Libby Esterle Senior Account Executive Someone once defined “insanity” as “doing the same thing over and over again and expecting different results.” While this may be true, there is also an inherent value in being consistent- as long as it is done right. Recently, a co-worker sent me a link to several stories to […]
Erika Turan, APR Senior Account Executive An article from Business Insider on “10 hit songs you only know because they were in commercials” got me thinking about other songs that get your toe tapping when the commercial starts. A fantastic music choice in a commercial seals the brand’s identity. It can either be forgettable or […]
By Erika Turan Senior Account Executive In the marketing world, how do you know when your product has made the big time? Well, to a certain degree, it’s when it crosses the radar of the writers at “Sesame Street.” PBS’ unexpected mega-hit “Downton Abbey” is one of the most successful series in the network’s history. […]
