Every February, millions of Americans settle themselves into their couches, consume copious amounts of food, and tune in to watch one of the most popular televised events: the Super Bowl. This annual phenomenon is the largest game in professional football, but if you’re anything like me, you only tune in to watch the ads. Although […]
By: Kasi Detmer, Account Associate “Do you eat it or does it eat you?” “Hey @McDonalds is that Gary Busey?” “Happy Meal Mascot Arrested After Eating Three Children.” McDonald’s newest mascot has been met with somewhat negative, if not hilarious, responses. “Happy” is a wide-smiling promoter of “balanced and wholesome eating.” However, the giant set […]
By: Kaity Dunn, Account Associate YouTube has implemented more advertising over the years, and usually when an ad interrupts my video viewing, I’m impatient and a bit resentful of the interruption. But today, I credit the first exception to my disdain of video advertising to toothbrush manufacturer Oral B. In Oral B’s Father’s Day commercial, […]
By Erika Turan, APR Senior Account Executive Dear Delta Airlines, I’ve flown with you dozens of times, you’ve gotten me to where I need to go safely and I’ve had some good adventures. And your flight attendants have been mercifully patient when my husband and I were Those Parents who nervously packed way too much […]
By Erika Turan, APR, Senior Account Executive Summer movie season is upon us. What are you most excited to see? “Man of Steel”? “Monsters University”? “The Lone Ranger”? It’s ok if you said “The Smurfs 2”. More and more, going to the movies means “going to see some really obvious product placements.” A good product […]
By Libby Esterle Senior Account Executive I hate being lost. I hate when things go missing. I hated how the creators of “Lost” punished us viewers with the series finale. Unfortunately for me, this is actually the second time I’ve written this blog (sort of) as my first version went missing. Given that, I’m going […]
By Erika Turan, APR Senior Account Executive When did “sex sells” become the mantra for advertising? I can’t prove it, but I think I can make a convincing argument that there are some Egyptian hieroglyphics out there of a voluptuous young woman who wants to sell cat embalming for your personal tomb. Whenever it started, […]
By Erika Turan, APR Senior Account Executive By my estimation, talented actors have a few options in how to manage their careers: 1. Continue acting, but branch out into sort-of related industries like directing, producing or writing (see: Shirley McClane, Tom Hanks, Julie Andrews). 2. Focus solely on acting, and do it really well (Meryl […]
By: Kaity Dunn Account Associate YouTube has implemented more advertising over the years, and usually when an ad interrupts my video viewing, I’m impatient and a bit resentful of the interruption. But today, I credit the first exception to my disdain of video advertising to toothbrush manufacturer Oral B. In Oral B’s Father’s Day commercial, […]
By Erika Turan, APR Senior Account Executive Cincinnati-based grocery store chain Kroger recently announced a pilot program that allows that will allow you to scan and bag your items as you go. Then, when it’s time to check-out, the scan device transfers your purchase information to the check-out station and you are out the door […]
