By Mimi Rasor, APR President On March 11, the Cincinnati Enquirer became only the second major daily paper in the country to move to a new compact 10.5″ x 14.67″ size. Called the “Super Compact/Three Around” in industry lingo, the new size and corresponding content has been under design for more than a year. Enquirer […]
By Kaity Dunn Account Associate Inchworm, inchworm/Measuring the marigolds/You and your arithmetic/You’ll probably go far. For some reason I often think of this poem when I’m reporting the media hits a client has secured for an announcement or event. It’s like I’m an inchworm that works at a Cincinnati PR agency instead of garden. Aside […]
By Libby Esterle Senior Account Executive Someone once defined “insanity” as “doing the same thing over and over again and expecting different results.” While this may be true, there is also an inherent value in being consistent- as long as it is done right. Recently, a co-worker sent me a link to several stories to […]
Erika Turan, APR Senior Account Executive An article from Business Insider on “10 hit songs you only know because they were in commercials” got me thinking about other songs that get your toe tapping when the commercial starts. A fantastic music choice in a commercial seals the brand’s identity. It can either be forgettable or […]
By Erika Turan Senior Account Executive In the marketing world, how do you know when your product has made the big time? Well, to a certain degree, it’s when it crosses the radar of the writers at “Sesame Street.” PBS’ unexpected mega-hit “Downton Abbey” is one of the most successful series in the network’s history. […]
Erika Turan, APR Senior account Executive There are a certain percentage of disclaimers added to advertising and marketing that make me wonder just what the marketer was thinking when it was added. Well, in all likelihood, it wasn’t the marketer, it was probably someone in the legal department. Either way, it doesn’t really matter who […]
By Libby Esterle Senior Account Executive When we first got our DVR, I was in heaven. Even though I fought it for awhile (although I can no longer image WHY I fought it – I think I was worried I would start watching TOO much TV at the time. Silly Libby.), I quickly learned to […]
By Erika Turan Senior Account Executive The Super Bowl is coming! And there are two things that get me pumped: the recipes that show up everywhere for various dips to serve during the game, and the commercials. Seriously, I have no idea who is playing in the Super Bowl. But working in a Cincinnati marketing […]
By Kaity Dunn Account Associate Infographics (information graphics) are a great way to show complicated content in a streamlined, easy-to-read form. They combine images with data and facts in a visually appealing format. Below are five fun infographics links: • Infographipedia.com – This is an infographics search engine where you can search thousands of infographics […]
By Erika Turan, APR Senior Account Executive Achoo! It’s cold and flu season. Despite my affinity for hand sanitizer and Clorox wipes, I recently caught a wicked cold. (Disclaimer: I’m a trooper, relatively speaking. I’m fortunate not to get sick all that often, and when I do get sick, I try to bounce back quickly). […]
