12 Dec
26 Nov

Should Your Brand Be on Snapchat?

By Ian Marker, Account Associate   We’ve all heard of Snapchat, and with 300 million monthly users, many of us have an account. According to Omnicoreagency.com,the company is no newbie to the social media game, marking its seventh anniversary in 2018. Working with clients at Rasor Marketing Communicationsin Cincinnati, we’re often asked if Snapchat is […]

14 Nov

When Radical Candor Is Actually the Kindest Feedback

By Christa Skiles    In my free time – or at least the treasured little free time I insist upon each night before I fall asleep, when the dog has finally crashed from his evening walk and I’ve put the smartphone down for good – I love to read. Most often, my taste leans toward fiction, but I also love a good nonfiction […]

31 Oct

In Defense of Thought: Sometimes You Just Need a Moment

By Erika Turan   How many meetings have you had this week? (I don’t know, Erika. It’s only Tuesday, and I’ve lost count.) How many hours a week do you spend in meetings? (How many hours are there in a week? That’s how many I spend in meetings.) Do you leave those meetings with a […]

17 Oct

Your agency wants to know your budget? Tell them.

You’re about to hire a public relations and marketing agency. Maybe you need a full-blown strategic campaign that encompasses everything from media relations to brand work to research to web content. Maybe your team is just stretched to the limits and you need a partner to take the ball and run on some smaller-but-pressing writing […]

20 Sep

Extra! Extra! How to Ensure Your Next News Conference Goes Off Without a Hitch

By Christa Skiles   You have an exciting announcement to make. So, of course, you want to maximize your chances of getting your news out quickly to as many people as possible. Is a news conference in your future?     It’s important to remember that reporters and editors are bombarded every day with far more messages than they could ever answer. While they’re always on the […]

5 Sep
24 Aug
8 Aug

Twitter Triumph: Eight Tips to Craft the Perfect Tweet

Autumn Grace Peterson, Account Associate Category: Social Media Over the past few years, Twitter has become much less of a pre-teen hub for duck face pictures and sassy sub-tweeting and much more of a platform for business communication. As a business or a professional, you want to make sure you’re putting your best foot forward. […]

25 Jul

Good Communicators Develop Tools for Writing What They Don’t Know

By Christa Skiles  You’ve probably heard the adage, “Write what you know.” But, when you’re a communications professional at a full-service marketing and public relations agency, more often than not you’re called upon to write about a diverse array of topics, many of which you probably won’t know much about at the start of your engagement.    That’s OK, and maybe even […]