By Becky Fickenworth I’m feeling conflicted. I recently came across this article, “Smart People Buy Generic Brands,” and I wasn’t sure how to take it. I buy generic (or store-brand) whenever possible but never really considered myself smart for doing so – just frugal. (With three kids in college, I don’t have much of […]
By: Erika Turan A good friend of mine recently presented at a global conference. It was a great opportunity for him to share his experience working at a Fortune 500 company for more than two decades. However, when he asked me to offer feedback on his presentation, I was struck by how his message […]
By Libby Esterle, Senior Account Executive Years ago, an old boss of mine described websites as “the new company trifold/brochure.” Nowadays, with almost everyone and everything having one, it’s hard to believe that there was a time when they were considered “newfangled.” But he wasn’t wrong—these days websites are typically the first place people […]
By: Erika Turan Our Cincinnati-based marketing and communications agency is proud to call the Queen City home. Some of us are natives, but many of us are transplants from other parts of the U.S. But, no matter how we got here, we love exploring Cincinnati, and it seems like the list of things to […]
By Ian Marker, Account Associate Over 95 million photos and videos are shared on Instagram each day and with accounts depicting epic travel scenery or mouthwatering food setups, we can tell that not many posts are taken inside the native Instagram app anymore. More often than not, we’re transferring our best photos, shot on […]
By Erika Turan Even if you haven’t kept up with the show, it’s hard to miss Game of Thrones right now. HBO just debuted the series’ final season, and the juggernaut is not to be messed with. The series eight premiere brought in a record 17.4 million viewers. Not too shabby in a world of approximately one […]
By Brandon Losacker A couple of things should be considered when making a great presentation: a good script (naturally) and good design. Most of us typically focus on the script as the priority – and for good reason – but nothing can kill your credibility quicker than bad presentation design, regardless of how awesome your […]
By Libby Esterle, Senior Account Executive Several months ago, I asked my husband what he wanted for his upcoming (and milestone) birthday. His answer? “A surprise party.” Now, I knew that he was more or less teasing me, as payback for the surprise party I was hoping hewould throw for me years ago. And […]
Instagram currently has over 800 million users and is still growing—so how do you present yourself in the best way on this app? As a millennial, I go on Instagram at least once of day and have noticed trends that draw me more to certain profiles than others. I’ve pulled together a list of […]
Wendy’s: widely known for its fast food, but also known for their quick-witted Twitter page. If you haven’t followed the page, what are you doing with your Twitter account? The restaurant chain consistently serves sass on this platform, posting multiple times a day and frequently responding to mentions. People don’t just follow this account for […]
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