By Libby Hagedon Think back to the last time you bought a new-to-you item. Maybe it was a new water bottle. Maybe it was a pack of diapers for you to try on your baby. Maybe it was a new tube of mascara. What persuaded you to make that purchase? Was it the packaging? The […]
By Erika Turan, APR If you’ve ever been on the hunt for the perfect new marketing agency partner, you know how difficult it can be to find the right fit. You’re looking for that compatible combination of budget, personalities, creative, skillsets and, of course, experience. In my decades working in public relations and marketing […]
How Sometimes the Simplest Solutions Are the Best By Libby Esterle, Senior Account Executive My husband and I very rarely run errands together. In fact, I’m not entirely sure he feels 100 percent comfortable going to Kroger by himself…however, when we found ourselves out and about one sunny Sunday, we decided to pop into a […]
By Brittnay Bell While you never want your visitors to stumble upon a broken link on your website, a 404 error message page can be an opportunity for you to use creativity and wit to further connect with your audience. Plenty of companies use clever 404 pages to show off their brand personality and incorporate […]
By Libby Esterle, Senior Account Executive One of the best things about working for a Cincinnati-based marketing and communications agency is the wide variety of clients we are fortunate to work with. From partnering with area healthcare systems like Mercy Health and The Jewish Hospital to managing public works projects and providing support to municipalities […]
By Erika Turan, APR, Senior Account Executive As a public relations and marketing agency in Cincinnati, we often counsel our clients to include blog writing in their tactical plans. There’s a long list of reasons why: it’s an easy way to share information you might not otherwise have a platform for (think: changes to regulations, […]
By Libby Esterle, Senior Account Executive As a member of a Cincinnati-based marketing and communications agency, I wrote a blog awhile back recounting some memorable ads throughout the ages. And much like TV ads that vary in tone from country to country, I realized a lot of the shows I stream on Netflix or Amazon […]
By Brittnay Bell Social media has modernized what was previously known as word-of-mouth advertising. The digital age of sharing, liking, tweeting and tagging one person now has the ability to reach hundreds, thousands and even millions of people instantaneously, with just one post. We’ve previously written about how brands can utilize influencer marketing to reach […]
Reach your target audience with genuinely crafted content for meaningful relationships. By Brittnay Bell Social media influencers are personas who have built engaged communities on social platforms around their personal brand. Through carefully crafted content, authentic interactions, and witty and engaging personalities, social influencers connect with their followers and build micro communities of users who […]
By Stephanie Rasor There are few topics that the wisdom of Stephen Covey can’t bring enlightenment to. Recently, I searched for tips on evaluating priorities and Covey’s lesson on big rocks and little rocks turned up. For those not familiar, the gist is when you make space for the big rocks (key priorities) then the […]
