Spice Up Your Zoom Meetings: Baby Yoda. The Office. Toilet Paper Forts.
By Libby Hagedon, Account Executive Graphics by Shelley Whaley, Senior Creative Executive […]
29
Apr
20
Apr
Secrets to Successful Virtual Public Meetings
By Laura Whitman, APR, Community Relations Consultant Let’s face it – we’ve all seen attendance at public meetings dropping. People have had more places to be, more things to do, and carving out time to attend public meetings is a challenge. As a result, interest in holding online public meetings has been growing and before […]
15
Apr
How to Make Your Call-to-Action Really Work
By Erika Turan, APR, Senior Account Executive If you’re bored with your marketing tools, just wait a minute. Fifteen more new tools will be available tomorrow. But as much as we’re living in the Golden Age of Marketing, one thing remains constant: the call-to-action (CTA). Your CTA can be the one thing that seals the […]
1
Apr
5 Pro Tips for Working from Home
By Brittnay Bell, Account Executive COVID-19 has upended most of our daily lives. From self-quarantine, to becoming teachers for our children overnight, while also working from home, and cooking most – if not all – of our daily meals. These changes have had a massive impact on our lives, and it can get hectic and […]
18
Mar
The Importance of Proper Word Choice
By Libby Esterle, Senior Account Executive Jimmy Fallon is known for his witty banter, self-deprecating humor and good-natured teasing. From sharing hilarious “Mom Texts” submitted by his Twitter followers, to watching his epic Lip Sync Battles with the likes of Paul Rudd and Emma Stone, to his “The Tonight Show” celebrity interviews, he can always […]
5
Mar
The Beauty of Online Reviews
By Libby Hagedon Think back to the last time you bought a new-to-you item. Maybe it was a new water bottle. Maybe it was a pack of diapers for you to try on your baby. Maybe it was a new tube of mascara. What persuaded you to make that purchase? Was it the packaging? The […]
20
Feb
Marketing Agency Has No Experience in Your Industry? It May Not Matter (It Might Even Help)
By Erika Turan, APR If you’ve ever been on the hunt for the perfect new marketing agency partner, you know how difficult it can be to find the right fit. You’re looking for that compatible combination of budget, personalities, creative, skillsets and, of course, experience. In my decades working in public relations and marketing […]
6
Feb
Good, Clean Communications
How Sometimes the Simplest Solutions Are the Best By Libby Esterle, Senior Account Executive My husband and I very rarely run errands together. In fact, I’m not entirely sure he feels 100 percent comfortable going to Kroger by himself…however, when we found ourselves out and about one sunny Sunday, we decided to pop into a […]
22
Jan
Having Fun With Your 404 Message
By Brittnay Bell While you never want your visitors to stumble upon a broken link on your website, a 404 error message page can be an opportunity for you to use creativity and wit to further connect with your audience. Plenty of companies use clever 404 pages to show off their brand personality and incorporate […]
8
Jan
Looking to Amp Up Your Marketing Strategy? Start Here.
By Libby Esterle, Senior Account Executive One of the best things about working for a Cincinnati-based marketing and communications agency is the wide variety of clients we are fortunate to work with. From partnering with area healthcare systems like Mercy Health and The Jewish Hospital to managing public works projects and providing support to municipalities […]